B2B Marketing technology spending
Posted: Mon Dec 23, 2024 5:38 am
“It's so hard to keep up with the Martech industry. What we're continuing to see is, we work with a platform, we learn something, we find that there's a gap, and then the next year, or six mont cell phone number list hs down the road, there's a new technology platform that fills whatever that gap is. We know that it's massive,” says Chris Coomer from Neil Patel Accel.
CRO will no longer be about experimenting
Every company wants to improve its conversion rates online. This means more traffic, more sales, and more revenue right?
Up to now, many marketers have experimented with conversion rate optimization (CRO) and used many methods of testing. However, Chris Coomer believes this era of just seeing what happens is coming to an end as it’s not just about chasing the result.
“I think CRO has been viewed in a silo. It's been how we get from A to B. I think everybody's starting to look more holistically and clients are getting more intelligent with what they want to see,” he says.
“(As an agency) we'll do something, we'll get a better conversion rate, but how does that impact the client’s bottom line? How does that impact user experience? The questions being asked are forcing us to migrate into that larger viewpoint.”
Metaverse growth is slow but brands will still play
The metaverse caused a stir in 2022 and will continue to in the coming years, but growth has been slower than expected as profits plummet and costs mount.
Despite this, Alison Battisby believes brands will start to think about what their strategy is for this new era of immersive virtual communication world in 2023.
CRO will no longer be about experimenting
Every company wants to improve its conversion rates online. This means more traffic, more sales, and more revenue right?
Up to now, many marketers have experimented with conversion rate optimization (CRO) and used many methods of testing. However, Chris Coomer believes this era of just seeing what happens is coming to an end as it’s not just about chasing the result.
“I think CRO has been viewed in a silo. It's been how we get from A to B. I think everybody's starting to look more holistically and clients are getting more intelligent with what they want to see,” he says.
“(As an agency) we'll do something, we'll get a better conversion rate, but how does that impact the client’s bottom line? How does that impact user experience? The questions being asked are forcing us to migrate into that larger viewpoint.”
Metaverse growth is slow but brands will still play
The metaverse caused a stir in 2022 and will continue to in the coming years, but growth has been slower than expected as profits plummet and costs mount.
Despite this, Alison Battisby believes brands will start to think about what their strategy is for this new era of immersive virtual communication world in 2023.