The situation is no different in the fashion and cosmetics sector. topics is simply pathetic. The main thing is that Nivea, L'Oréal & Co are spelled correctly - and can be submissively presented to the PR departments of these companies.
And now there is a course for this at the MAZ School myanmar rcs data of Journalism and the Lucerne University of Applied Sciences and Arts. This new course is called "Brand Journalism & Corporate Storytelling". Or as course director Elmar von Bonsen freely admits : "Brand journalism is skilled journalistic storytelling on behalf of a company. That means staging a brand using journalistic skills."
The new credo is: "The reader wants to be entertained first and foremost, he does not expect investigative journalism." Well, I hope Mr. von und zu Bonsen is not mistaken. I hope he is completely mistaken.