Examples of scalable companies
Posted: Mon Dec 23, 2024 5:39 am
Now that you know what a scalable business is and how you can help your marketing department to make your company prosper, here is a case study from one of the companies I just mentioned, Optimizely.
Pay attention to this video.
Youtube video thumbnail
In New York, as in your city and mine, there is not just one library, but several.
To be exact, 88 public libraries dedicated to research and serving thousands of culture-loving citizens.
Being the kind and restless people that they are, the people in charge of the library network in the city that never sleeps wanted a website that was “a little” cooler than some that I know.
In order to ensure that the content they put out into the world was consumed, they considered increasing the number of subscribers in their database.
Instead of making a drastic decision, they considered carrying out a series of small A/B tests to refine different aspects of the home page.
Thanks to the tests implemented, they increased their list subscription rate by 2,000%.
The example of this library network shows us that we can focus on solving problems that affect the performance of our digital strategy by implementing actions that automate tasks such as measurement.
Set up a new project
with SEMrush Position Tracking
Enter your domain
Try it now! →
ADS illustration
Ideas to scale your business with marketing actions
In addition to the scalability tactics I have outlined in this article, I don't want to finish email database without giving you a few more ideas that can help your marketing department help your business grow.
These are ideas that, with a little effort but without breaking the bank, can help you boost sales.
Gamification actions to increase engagement
Gamification is a great way to engage customers that benefits both parties.
There are a handful of platforms that allow you to easily create social media contests and select a winner who can be rewarded with products from your own business.
Customized promotions
When you think about selections, don't think about the classic discount to your entire database without rhyme or reason.
Use the tools you rely on to discover your most loyal users and offer them a sneak peek at your new products, for example.
You can also offer discounts when they reach a certain average ticket or to the less active members of your customer list to try to re-engage them with your brand.
Whatever you do, try to do it wisely, solving specific problems such as increasing the opening rate of promotional emails or increasing the average ticket or getting more reviews on Google.
Pay attention to this video.
Youtube video thumbnail
In New York, as in your city and mine, there is not just one library, but several.
To be exact, 88 public libraries dedicated to research and serving thousands of culture-loving citizens.
Being the kind and restless people that they are, the people in charge of the library network in the city that never sleeps wanted a website that was “a little” cooler than some that I know.
In order to ensure that the content they put out into the world was consumed, they considered increasing the number of subscribers in their database.
Instead of making a drastic decision, they considered carrying out a series of small A/B tests to refine different aspects of the home page.
Thanks to the tests implemented, they increased their list subscription rate by 2,000%.
The example of this library network shows us that we can focus on solving problems that affect the performance of our digital strategy by implementing actions that automate tasks such as measurement.
Set up a new project
with SEMrush Position Tracking
Enter your domain
Try it now! →
ADS illustration
Ideas to scale your business with marketing actions
In addition to the scalability tactics I have outlined in this article, I don't want to finish email database without giving you a few more ideas that can help your marketing department help your business grow.
These are ideas that, with a little effort but without breaking the bank, can help you boost sales.
Gamification actions to increase engagement
Gamification is a great way to engage customers that benefits both parties.
There are a handful of platforms that allow you to easily create social media contests and select a winner who can be rewarded with products from your own business.
Customized promotions
When you think about selections, don't think about the classic discount to your entire database without rhyme or reason.
Use the tools you rely on to discover your most loyal users and offer them a sneak peek at your new products, for example.
You can also offer discounts when they reach a certain average ticket or to the less active members of your customer list to try to re-engage them with your brand.
Whatever you do, try to do it wisely, solving specific problems such as increasing the opening rate of promotional emails or increasing the average ticket or getting more reviews on Google.