Not everyone who wants to buy clothes has to Google it
Posted: Thu Feb 06, 2025 8:53 am
For example, some clothing buyers skip searching altogether and go straight to their favorite blog. Or they walk into a store.
In other words, if you only target through behavioral channels like Google Ads, many potential customers will never see your ads.
Additionally, people who might buy from you but aren’t a top priority right now aren’t searching online at all.
That’s why profile targeting is just the necessary complement to behavioral: using Facebook, you can target people who might be a good fit for your product and then move them up the ladder of product awareness. In other words, profile targeting enables you to expand your direct market.
Channel positioning and saturation
Let's revisit the idea of channel saturation. How it applies azerbaijan mobile database to localization:
Profile Targeting Saturation – The downside of profile targeting is that you may have a fixed audience size that will quickly tire of your ads: for example, if you target everyone on Facebook who likes The Sopranos, your audience won’t grow significantly month to month.
Behavioral Targeting Saturation – With behavioral targeting, you can’t saturate a market. Instead, you’re simply constrained by the scale of real-time demand. Every day, people enter and leave your addressable audience. This constant shuffling means no one is at risk of saturation.
Where to start using advertising channels
The more you charge for your product, the easier it is for advertising to work. However, you should still temper your expectations: most companies never make advertising profitable—they turn to free channels.
For those who do make advertising work, the channels that perform most reliably are:
Facebook and Instagram – Instagram and Facebook FBIG are integrated into the same advertising platform. Therefore, everything I said about Facebook ads applies to Instagram ads as well.
In other words, if you only target through behavioral channels like Google Ads, many potential customers will never see your ads.
Additionally, people who might buy from you but aren’t a top priority right now aren’t searching online at all.
That’s why profile targeting is just the necessary complement to behavioral: using Facebook, you can target people who might be a good fit for your product and then move them up the ladder of product awareness. In other words, profile targeting enables you to expand your direct market.
Channel positioning and saturation
Let's revisit the idea of channel saturation. How it applies azerbaijan mobile database to localization:
Profile Targeting Saturation – The downside of profile targeting is that you may have a fixed audience size that will quickly tire of your ads: for example, if you target everyone on Facebook who likes The Sopranos, your audience won’t grow significantly month to month.
Behavioral Targeting Saturation – With behavioral targeting, you can’t saturate a market. Instead, you’re simply constrained by the scale of real-time demand. Every day, people enter and leave your addressable audience. This constant shuffling means no one is at risk of saturation.
Where to start using advertising channels
The more you charge for your product, the easier it is for advertising to work. However, you should still temper your expectations: most companies never make advertising profitable—they turn to free channels.
For those who do make advertising work, the channels that perform most reliably are:
Facebook and Instagram – Instagram and Facebook FBIG are integrated into the same advertising platform. Therefore, everything I said about Facebook ads applies to Instagram ads as well.