Branded content that maintains a consistent style and tone is 33% more likely to generate engagement

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Brands that manage to tell a coherent story, using consistent visual and verbal language, are 56% more likely to be remembered by consumers. This engagement not only translates into more frequent interactions, but also into a higher probability of conversion, as familiarity and emotional connection with the brand increase purchase intent.

Similarly, one of the fundamental pillars for the success of any brand strategy is consumer trust. According to data, 81% of consumers say they need to trust a brand before making a purchase. This is where repeating consistent messages plays a crucial role, as consistent communication can increase the perception of trust in a brand by up to 42%. Consumers are more likely to choose a brand they perceive as trustworthy, and repeating a clear and consistent message is one of the best ways to cultivate that trust.

The importance of effectively coordinating a brand's different channels and contact points.
Data shows that campaign effectiveness increases when more media are incorporated, but this effectiveness is only achieved if all elements of the media strategy work in an integrated and organized manner. The principle of the media multiplier effect is key to understanding how advertising impact and brand messages are maximized. However, this effect can only be leveraged if advertising efforts are collective and do not just have a well-structured plan, but also consider the quality of the content being distributed. This approach must take into account the limited and fleeting attention that consumers pay to advertisements, which can make it difficult to create lasting brand memories.

On the other hand, the use of multiple channels and platforms address thailand presents another challenge: the need for creativity tailored to each format. Traditionally, effective advertising has been associated with fewer ads run repetitively over a long period. However, in the current environment, brands are driven to produce thousands of pieces of content that often lack creative consistency. Platforms, by demanding new content on a regular basis to satisfy their algorithms and audiences, contribute to this creative fragmentation. And this is where brands face a dilemma: produce consistent and effective content or generate a large amount of content that, while tailored to the demands of the platforms, is not as effective as a more focused creative strategy.

A common solution to this problem is to create a few core pieces of content and tailor them for social and digital channels. While this strategy is practical, the resulting content often doesn’t have the same impact as it would if it were created in a more personalized way. As a result, it only achieves momentary attention and increased brand visibility, but doesn’t necessarily establish a deeper connection with consumers or achieve a lasting impact on sales. Moreover, it’s not enough to appeal to people these days; it’s also essential to adapt to digital platforms and be attractive to the algorithms that manage them. This means that creative work must take into account both consumers and algorithms for campaigns to really work.

Despite this, some agencies still insist on creating large, less frequent campaigns, which doesn’t fit well with the needs of today’s platforms. At the same time, many marketing teams are overwhelmed by the amount of work they have, as their resources are limited and they can’t produce enough pieces of content in time for new campaigns. This is where AI-based tools come in, helping marketing teams quickly create the content needed to meet the demands of the platforms, without overburdening them even further.

At this point, we can say that the key to success in modern marketing lies in finding a balance between strategic repetition and adaptation to digital platforms. While consistency in messaging and creativity are essential to building a strong brand, it is also crucial to be able to generate content quickly and in large quantities without sacrificing quality.