Incentives in Email Marketing campaigns

[RafiRiFat336205]

The incentive in Email Marketing campaigns is directly related to our clients' purchase motivation systems, since one of the main motivators that move email recipients to ACTION is the incentive. The focus of our campaign can be different, loyalty or acquisition. Without obviously forgetting the virality that applies to both approaches, the objective of the campaign is action-reaction.

So what we seek with the incentive is the user's reaction to a positive stimulus, which will benefit us in different ways based on the focus we have given to the campaign and depending on the goal we have set. The effectiveness of the incentive is measured by the quantified results of each user's reaction and it is essential that this has been previously studied based on the target we are addressing.

Since the result will depend not on the focus we have talked about afghanistan phone number previously but on the stimulus we are going to create in the user. And that stimulus is directly related to the INCENTIVE. It must be adapted to the concerns of the target. If we talk about virality and we intend with our piece that our clients or users recommend us to their "clone" environment, we must encourage this action in the form of a raffle or contest, giving the possibility of integrating into this game of chance also the new individual who will form part of our client base, our opportunity base, our Internet portal or our web community.

But first we will have to do a preliminary study of who our prescribers are, since we intend, like any organization, to capture quality leads and not store in our database countless records addicted to the incentive. When we talk about incentivized acquisition, we mean something like our creative piece or email is the incentive itself, which can be an exclusive offer with the intention of converting leads or potential clients into clients.

When we talk about incentivized loyalty, we are not precisely limited to virality, but rather we have the great opportunity to incentivize the relationship with our users or clients by offering them added value, which can be summed up in stimulating the life cycle with raffles, contests, flash games that involve a prize, low-cost software and a long etcetera of small empathy pills that help make the relationship more satisfactory for our users and that are strictly related to the sector of our company and the profile of our clients.