New mobile devices boost the use of emails and weekly newsletters among brands and companies
Posted: Mon Dec 23, 2024 6:03 am
According to data from a new MarketLive report, 39% of consumers say they would like to receive weekly emails from the retailers or brands they follow, more than double the proportion of those who say they would like to receive newsletters twice a month, and three times the third who would prefer between 2-6 times a week. In fact, more consumers prefer to receive emails on a monthly basis (13%) than on a daily basis (8%).
Retailers should pay attention to these preferences according to a report by Exact Target and CoTweet, which analyzed the most common reasons for unsubscribing from an email mailing list, finding that the majority, 54%, did so because they received emails too often, 49% cited boring or repetitive content, and 47% cited receiving too many emails.
However, despite these opinions, consumers show clear preferences when deciding how and where to make their purchases, influenced by factors such as stores or companies that offer reward points for their purchases, promotions africa business email database or important offers, in addition to excellent customer service and the availability of suitable or in-demand products. In this sense, email marketing campaigns can make consumers aware of many of the relevant data and promotions that can positively influence their purchasing processes and decisions.
This influence may increase as the trend evolves and the increasingly widespread habit of using mobile phones or tablets as tools and shopping companions becomes more widespread, since these new phones and smart devices also improve the experience and can receive this type of communication to consult them comfortably anywhere and at any time.
Storing searches is the most common action consumers perform on their mobile devices, with 14% citing gift research on their mobile devices during a store visit as one of the most likely or frequent activities, slightly above researching and checking out products before entering a store (12%).
Retailers should pay attention to these preferences according to a report by Exact Target and CoTweet, which analyzed the most common reasons for unsubscribing from an email mailing list, finding that the majority, 54%, did so because they received emails too often, 49% cited boring or repetitive content, and 47% cited receiving too many emails.
However, despite these opinions, consumers show clear preferences when deciding how and where to make their purchases, influenced by factors such as stores or companies that offer reward points for their purchases, promotions africa business email database or important offers, in addition to excellent customer service and the availability of suitable or in-demand products. In this sense, email marketing campaigns can make consumers aware of many of the relevant data and promotions that can positively influence their purchasing processes and decisions.
This influence may increase as the trend evolves and the increasingly widespread habit of using mobile phones or tablets as tools and shopping companions becomes more widespread, since these new phones and smart devices also improve the experience and can receive this type of communication to consult them comfortably anywhere and at any time.
Storing searches is the most common action consumers perform on their mobile devices, with 14% citing gift research on their mobile devices during a store visit as one of the most likely or frequent activities, slightly above researching and checking out products before entering a store (12%).