Emailing: 10 great tips to improve its effectiveness
Posted: Mon Dec 23, 2024 6:09 am
I don't have a crystal ball at hand to see the future, others seem to, but what I can do is see what is happening today and draw conclusions. Today, Facebook doesn't sell. Many objectives can be achieved that ultimately increase sales, such as brand identity, awareness, generating relationships and affection between the brand and consumers, generating traffic to the site, and so on to infinity and beyond, or almost, because today, not a single badge can be sold.
It must be remembered that in Spain, sales via the Internet have really taken off between last year and this year, beyond travel, so it is not out of the question that the same will happen in the future with social networks, Facebook, Google + or whatever, which is another story.
This reflection is relevant to a report published by the consultancy firm SeeWhy on 60,000 transactions, which looked into the origin of transactions on different websites. Not about the origin of any visit to the site, but about the origin of those visits that ultimately made a purchase, and oh surprise! 60% of sales came from an email, 20% from direct traffic, 15% from SEO and SEM, another 6% from banners and links, and a whopping 4.3% from Social Media.
The important thing in data is always the trend, that is true and the trend is to grow in sales through social networks, but there is still a long way to go. It seems more profitable today to focus our strategy on emailing campaigns and to make that work easier we are going to give 10 tips to improve the opening and click ratios in our emailing actions.Tips
1.- Send the right message at the right time to the right contact. To do this, you need to know your customers, what interests them, when they open emails, in a segmented way so that you can personalize offers for them by interest groups.
2.- Take care of your database, keep it updated by eliminating bounces, update the data. Study their behavior and segment based on their interests and behavior. To do this you must have detailed reports of openings and clicks made on your mailings.
3.- Show the offer/message in a clear, direct and simple way. The subject should not exceed 35 characters, personalize the content, send it at the moment your clients open their emails, the less time it spends in the inbox, the more chances it has of being opened.
4.- Include a call to immediate action: Book, write to us, call, become africa business email list a fan, buy, participate…
5.- Differentiate the offers for your customers subscribed to the Newsletter with special offers, extra information, and previews of news that customers who are not subscribed do not have access to.
6.- 80% of emails are opened based on the subject and the sender: introduce yourself and the company. Don't use capital letters or exclamation marks in the subject line, keywords that can send you to the spam folder like free, gift, sex...
7.- Highlight your company name. 95% of respondents in a DoubleClick study defined spam as emails received from unknown parties. Place your company name at the beginning of the subject of all your emails, as well as displaying it clearly in the from.
8.- Integrate email with social networks. You can promote exclusive offers available only to subscribers, include buttons to share the Newsletter and give them a benefit for it…
9.- Adapt the design of your emails to mobile devices. 35% of Internet access is via mobile devices, so it is not unusual for your newsletter to be opened from a smartphone.
10.- Send test emails to various email managers to check that the design is displayed correctly in all of them and, of course, provide a link to view the Newsletter via the web.
It must be remembered that in Spain, sales via the Internet have really taken off between last year and this year, beyond travel, so it is not out of the question that the same will happen in the future with social networks, Facebook, Google + or whatever, which is another story.
This reflection is relevant to a report published by the consultancy firm SeeWhy on 60,000 transactions, which looked into the origin of transactions on different websites. Not about the origin of any visit to the site, but about the origin of those visits that ultimately made a purchase, and oh surprise! 60% of sales came from an email, 20% from direct traffic, 15% from SEO and SEM, another 6% from banners and links, and a whopping 4.3% from Social Media.
The important thing in data is always the trend, that is true and the trend is to grow in sales through social networks, but there is still a long way to go. It seems more profitable today to focus our strategy on emailing campaigns and to make that work easier we are going to give 10 tips to improve the opening and click ratios in our emailing actions.Tips
1.- Send the right message at the right time to the right contact. To do this, you need to know your customers, what interests them, when they open emails, in a segmented way so that you can personalize offers for them by interest groups.
2.- Take care of your database, keep it updated by eliminating bounces, update the data. Study their behavior and segment based on their interests and behavior. To do this you must have detailed reports of openings and clicks made on your mailings.
3.- Show the offer/message in a clear, direct and simple way. The subject should not exceed 35 characters, personalize the content, send it at the moment your clients open their emails, the less time it spends in the inbox, the more chances it has of being opened.
4.- Include a call to immediate action: Book, write to us, call, become africa business email list a fan, buy, participate…
5.- Differentiate the offers for your customers subscribed to the Newsletter with special offers, extra information, and previews of news that customers who are not subscribed do not have access to.
6.- 80% of emails are opened based on the subject and the sender: introduce yourself and the company. Don't use capital letters or exclamation marks in the subject line, keywords that can send you to the spam folder like free, gift, sex...
7.- Highlight your company name. 95% of respondents in a DoubleClick study defined spam as emails received from unknown parties. Place your company name at the beginning of the subject of all your emails, as well as displaying it clearly in the from.
8.- Integrate email with social networks. You can promote exclusive offers available only to subscribers, include buttons to share the Newsletter and give them a benefit for it…
9.- Adapt the design of your emails to mobile devices. 35% of Internet access is via mobile devices, so it is not unusual for your newsletter to be opened from a smartphone.
10.- Send test emails to various email managers to check that the design is displayed correctly in all of them and, of course, provide a link to view the Newsletter via the web.