1.- It has no expiration date
Posted: Mon Dec 23, 2024 6:17 am
Even after the passage of time, the information remains useful and relevant.
The only updates it may require are those related to changing your images and/or links.
2.- Quality
Evergreen content requires even more effort than other types of posts.
If we want to become a reference we will have to dedicate more time to research and produce our article.
If it's not good enough to attract visitors and get links , it will never become evergreen content.
3.- The value
The aim is to create a piece that serves as a reference point for those who are beginning to research a specific topic.
Why is evergreen content important for SEO?
Evergreen content is extremely important if we want to improve the on-page SEO of our website.
Specifically, we can highlight six reasons why this type of post is so relevant for SEO:
Its value extends over time.
It has been created with main keywords and will attract traffic to the website.
We may use them to provide you with more information about our products or services.
It allows us to improve our reputation.
It promotes link building.
It benefits the architecture of our website.
Let's take a closer look at them:
1.- Its value extends over time
Unlike an expiring post, which will see a spike in traffic right after it's published, this type of content will bring in a steady stream of clicks.
Your traffic will be able to grow and increase over time.
2.- It has been created with main keywords and will attract traffic to the website
We can optimize our evergreen content for SEO.
This will allow us to appear in search engines and increase the authority of our domain.
3.- We can use them to provide more information about our products or services
It answers frequently asked questions and allows us to provide basic knowledge about our business model.
So we can use them to help our readers and customers and build brand awareness.
4.- It allows us to improve our reputation
It is a way to demonstrate that we know our business model and allows us to showcase our experience.
In this way, we generate trust for our audience.
5.- Promotes link building
If our post becomes a reference, it is likely that other companies that publish content on the email database list same topic will include us as a source.
The probability of attracting links is higher.
6.- It favors the architecture of our website
This type of content can be included in a deep crawl and, in the same way, can also act as a point to structure our website.
That is, it allows search engines to better interpret our content.
The only updates it may require are those related to changing your images and/or links.
2.- Quality
Evergreen content requires even more effort than other types of posts.
If we want to become a reference we will have to dedicate more time to research and produce our article.
If it's not good enough to attract visitors and get links , it will never become evergreen content.
3.- The value
The aim is to create a piece that serves as a reference point for those who are beginning to research a specific topic.
Why is evergreen content important for SEO?
Evergreen content is extremely important if we want to improve the on-page SEO of our website.
Specifically, we can highlight six reasons why this type of post is so relevant for SEO:
Its value extends over time.
It has been created with main keywords and will attract traffic to the website.
We may use them to provide you with more information about our products or services.
It allows us to improve our reputation.
It promotes link building.
It benefits the architecture of our website.
Let's take a closer look at them:
1.- Its value extends over time
Unlike an expiring post, which will see a spike in traffic right after it's published, this type of content will bring in a steady stream of clicks.
Your traffic will be able to grow and increase over time.
2.- It has been created with main keywords and will attract traffic to the website
We can optimize our evergreen content for SEO.
This will allow us to appear in search engines and increase the authority of our domain.
3.- We can use them to provide more information about our products or services
It answers frequently asked questions and allows us to provide basic knowledge about our business model.
So we can use them to help our readers and customers and build brand awareness.
4.- It allows us to improve our reputation
It is a way to demonstrate that we know our business model and allows us to showcase our experience.
In this way, we generate trust for our audience.
5.- Promotes link building
If our post becomes a reference, it is likely that other companies that publish content on the email database list same topic will include us as a source.
The probability of attracting links is higher.
6.- It favors the architecture of our website
This type of content can be included in a deep crawl and, in the same way, can also act as a point to structure our website.
That is, it allows search engines to better interpret our content.