SEO competitor analysis

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You can also review their landing pages to analyze messaging and CTAs. Are they creating custom landing pages for every campaign or relying on a few money pages? Knowing this will give you an idea of your competitor’s aims and budget.

Check out our case study of Airbnb’s digital strategy where we saw how they balanced their paid search needs with those of the brand.

This type of analysis helps you determine what SEO key cell phone numbers list free words your competitors rank for. This will help you understand their area of focus and figure out how to compete in the battle for keywords.

A few techniques you can use are to:

Compare website performance e.g. page speeds
Find keyword gaps
Compare backlinks and where they get them
Look at strategies on how they rank for more keywords – e.g. do they have a blog or resources section?
Examine top pages and traffic
Competitor Analysis Tools
There are many competitor analysis tools out there to help you. This will make your data collection simpler, more accurate, and more efficient. A few examples of the best tools specific to key areas are: