Strengthen your Inbound Marketing strategy with Chatbots
Posted: Mon Feb 10, 2025 10:23 am
Developing an Inbound Marketing plan involves using new and interesting technologies to win over new customers. One of them is smart chats, which are already part of the main websites in cyberspace. Are you still wondering if they will work for your company? Take a look at their advantages and the question will be answered by itself.
First, let's remember what a Chatbot is
These are programs based on artificial intelligence, which, as their name indicates, are graphically represented by a dialog box similar to any other conversational chat. The difference is that they are managed through an automatic program that provides responses and support to customers, even 24 hours a day.
Chatbots in your Inbound Marketing strategy
Trust and security: the first factor to strengthen your strategy
Traditional marketing used in the past was characteriz lebanon mobile database ed by being intrusive. This only served to hinder the conversion process, of course. An example of this is phone calls to a segment of the audience to offer them a product, trying to convince them of its advantages.
Since all this has gradually changed, this is where smart technology comes into play. So, when a user enters a website and a chat like this appears to help them, their trust increases, for two main reasons:
– He knows that he can ask for help at any time, but if the conversation does not seem interesting for some reason, he will leave the window without giving further explanation.
– On the contrary, if you find the process interesting enough, you will gain valuable information that will help you make better decisions.
In any case, the client will feel at home, with total freedom and absolute confidence to interact comfortably.
They help you generate more leads
According to information from Six and Flow , a Chatbot can increase the percentage of lead capture more than you imagine. In concrete figures, we are talking about at least 17%.
Of course, for this to happen, it is not enough to just implement the program. This also requires the following:
– Incorporate the information that the client needs: That is, when planning the strategy, the content that will facilitate the conversion must be considered, which ranges from directing them to an optimized landing page to offering them an exclusive offer through this program.
First, let's remember what a Chatbot is
These are programs based on artificial intelligence, which, as their name indicates, are graphically represented by a dialog box similar to any other conversational chat. The difference is that they are managed through an automatic program that provides responses and support to customers, even 24 hours a day.
Chatbots in your Inbound Marketing strategy
Trust and security: the first factor to strengthen your strategy
Traditional marketing used in the past was characteriz lebanon mobile database ed by being intrusive. This only served to hinder the conversion process, of course. An example of this is phone calls to a segment of the audience to offer them a product, trying to convince them of its advantages.
Since all this has gradually changed, this is where smart technology comes into play. So, when a user enters a website and a chat like this appears to help them, their trust increases, for two main reasons:
– He knows that he can ask for help at any time, but if the conversation does not seem interesting for some reason, he will leave the window without giving further explanation.
– On the contrary, if you find the process interesting enough, you will gain valuable information that will help you make better decisions.
In any case, the client will feel at home, with total freedom and absolute confidence to interact comfortably.
They help you generate more leads
According to information from Six and Flow , a Chatbot can increase the percentage of lead capture more than you imagine. In concrete figures, we are talking about at least 17%.
Of course, for this to happen, it is not enough to just implement the program. This also requires the following:
– Incorporate the information that the client needs: That is, when planning the strategy, the content that will facilitate the conversion must be considered, which ranges from directing them to an optimized landing page to offering them an exclusive offer through this program.