The volume of emails received and sent will increase

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The logical and obvious considerations about the thin dividing line that separates a promotional email from spam, this increase will be due to the high quality, effectiveness and persuasiveness that the messages will contain. Databases will increase in size and brands will implement strategies aimed at promoting their messages via email, with information that will direct their users to other content channels, such as Web portals, mobile devices, social networks and multimedia channels.

Privacy will continue to be the driving force behind email growth. It is true that one of the great strengths of email has been its firm stance on the rules and permissions required to contact users. However, current trends point to total transparency and connectivity in the area of ​​constant identification of needs, opportunities and people.

A model will be promoted in which many of the aspects that currently determine privacy will be eradicated, it will be important to be public and present; the more the better.

Consumers will be oblivious to this transition that has already begun africa mobile number and in which we find many brands considering strategies based on traditional channels such as email, taking advantage of the reduction or simplification of permissions by users to do so.

Loyalty will redefine the term commitment . Here we need to make a turning point; user loyalty –always subject to analysis- is synonymous with benefit, now the key is online reputation, traditional brands have already adopted this productive model of granting benefits based on loyalty, forming a spiral through which consumers determine needs and brands “form” consumer habits through efficiency and quality.

2011 was an exciting year in relation to the migration process that online marketing is undergoing. Changes are taking place imperceptibly, pushing brands to continue innovating, increasing the quality and communication channels with their users on the different platforms that the Internet currently offers.