The most comprehensive study on the impact
Posted: Tue Feb 11, 2025 8:44 am
view volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year.
JANUARY 11, 2021—CHICAGO—The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if the only reviews available are older than 90 days. Most shoppers surveyed – 86% – place even more importance on review recency when buying a product or brand for the first time.
These are just a few key insights from the latest research from PowerReviews which shows review recency has become just as important as review volumes in the path to purchase.
of review volumes and recency on consumer behavior, The Power of brazil phone number list nReview Recency and Volume study draws on insights from more than 9,000 active consumers and shopper behavior across 1.2MM product pages.
Key findings include:
Product reviews have a commanding conversion influence on shoppers.
There’s a 296.2% lift in conversion among shoppers who are exposed to 5,000 or more reviews, when compared to those exposed to no reviews.
Visitors exposed to 5,000+ reviews convert at a rate that’s 122.1% higher than those exposed to between one and 100 reviews.
Consumers value (and expect) recency in reviews.
97% of consumers consider review recency to be at least somewhat important when considering a purchase.
64% of consumers are more likely to buy a product with fewer, more recent reviews than if it has a higher volume of reviews published three or more months ago. This number is even higher – 69% – among Boomers.
86% of shoppers feel that review recency is more important when considering a product or brand they haven’t purchased before.
Ideally, nearly half (44%) of consumers want access to reviews written within the past month.
Availability of recent reviews (or lack thereof) impacts purchase behavior.
Just over one-third (38%) won’t purchase a product if the only reviews are older than 90 days.
62% will not purchase a product if the only reviews available were published a year or more ago.
JANUARY 11, 2021—CHICAGO—The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if the only reviews available are older than 90 days. Most shoppers surveyed – 86% – place even more importance on review recency when buying a product or brand for the first time.
These are just a few key insights from the latest research from PowerReviews which shows review recency has become just as important as review volumes in the path to purchase.
of review volumes and recency on consumer behavior, The Power of brazil phone number list nReview Recency and Volume study draws on insights from more than 9,000 active consumers and shopper behavior across 1.2MM product pages.
Key findings include:
Product reviews have a commanding conversion influence on shoppers.
There’s a 296.2% lift in conversion among shoppers who are exposed to 5,000 or more reviews, when compared to those exposed to no reviews.
Visitors exposed to 5,000+ reviews convert at a rate that’s 122.1% higher than those exposed to between one and 100 reviews.
Consumers value (and expect) recency in reviews.
97% of consumers consider review recency to be at least somewhat important when considering a purchase.
64% of consumers are more likely to buy a product with fewer, more recent reviews than if it has a higher volume of reviews published three or more months ago. This number is even higher – 69% – among Boomers.
86% of shoppers feel that review recency is more important when considering a product or brand they haven’t purchased before.
Ideally, nearly half (44%) of consumers want access to reviews written within the past month.
Availability of recent reviews (or lack thereof) impacts purchase behavior.
Just over one-third (38%) won’t purchase a product if the only reviews are older than 90 days.
62% will not purchase a product if the only reviews available were published a year or more ago.