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August news in online marketing: what you shouldn't miss

Posted: Tue Feb 11, 2025 8:49 am
by Dimaeiya333
Find out what's new in the world of online marketing in August. Explore the latest trends and strategies to help you improve your digital campaigns and stay ahead of the competition.
August brought a number of major changes and innovations to online marketing that can significantly impact the way you run your digital campaigns. From new algorithm updates to innovations in advertising tools, August was a month full of opportunities. In this article, we’ll take a look at the most important August news you shouldn’t miss, and offer tips on how to best leverage these changes to your brand’s advantage.



Google Ads API streamlines uploading conversion adjustments
Google Ads API removes 24-hour wait for conversion edits, making data management more efficient for advertisers starting September 9. Google is soon making significant changes to its Google Ads API that will simplify t dominican republic mobile database he process of uploading conversion edits. This update removes a key point of friction for advertisers and API users, enabling more immediate data edits and potentially more accurate campaign optimization. Starting September 9, users will be able to upload conversion edits immediately after the original conversion is recorded, eliminating the previous 24-hour wait.

Instagram launches live test of friends map
Instagram has launched a live test of a new feature called Friend Map , which can display the location of your friends on a special screen in the app.

Instagram introduced a new Friends Map last year and is currently testing it with a small group of users. This new feature is designed to let your friends see where you are and where you've been. Any posts and/or stories you've tagged with a location will then be added to this map.

Google introduces QA structured data file format for 360 views and video
Google is simplifying the management of DV 360 campaigns with this release, which offers human-readable bulk reviews for YouTube line items and ad groups. Google announced the general availability of Structured Data Files (SDF) QA for Display & Video 360, expanding bulk review capabilities for advertisers .

Why we care: This update simplifies the process of bulk reviewing asset settings, making campaign management more efficient for advertisers using Display & Video 360.