Don't mix design and code
Posted: Wed Feb 12, 2025 3:17 am
Ideally, separate code, behavior, and design. Your old website doesn't yet have this capability? Implement this separation on your new website.
You'll be glad you did. There will likely be a lot of changes before you go live. Editing HTML code to make design changes is time-consuming and error-prone. It's also completely impractical in the long run and will likely hurt your SEO efforts.
The content should be separate anyway, usually in a database. Older website brazil mobile database s from the 90s in many cases had all of this stuff in one file, making it almost impossible to change it without breaking things that weren't even related to the change.
Never touch a running system, especially URL addresses
Interfering with a running system, including SEO, is a sensitive process, as confirmed by the experience of long-time experts. The motto "never touch a running system" also applies to search engine optimization. Even a small change can have a significant impact on the SEO of your website.
When considering renaming a domain, you should carefully consider whether it is really necessary. A domain with a well-ranked backlink profile and high authority should not be changed without a serious reason. You never know if Google will accept your new domain as fully equivalent to the previous one. Any domain name change carries risk, as search engines may perceive the new domain as a completely new website.
Search engine algorithms, especially Google, may interpret your website as new when you rename your domain and place it in a "sandbox" for new domains . While some argue that there is no such filter, experienced SEOs know that it can take some time for a new domain to gain the same authority as the previous one. Maintaining existing authority is key to maintaining organic reach and good search results rankings.
When registering a new domain, do not launch it online while the old domain is still reachable. Otherwise, the risk of it being perceived as a completely separate project is much higher.
Having two domains for the same project at the same time is also a mistake. You are competing with yourself.
At least try not to change the URL structure. In most cases, the project can change and improve without you having to change it.
If there is no other option than to create a new URL structure, then redirect the old URLs to the new ones by mapping each individual page to the new location in advance.
Don't forget about content design
Content design is a key element of a successful website redesign project, especially if you are working with a new WordPress design. It often happens that you initially like the design, but after implementing the actual content, you find that it doesn't look good enough . This can be due to poor content design, where the design was created in a vacuum with idealized content that was only meant to complement and highlight the "beauty" of the new design.
It is crucial to use actual content from the existing website from day one of the redesign, or to create content in advance that will be displayed on the new website. Only then should the design be created around this content. When trimming content, it is advisable to conduct a content audit and evaluate individual pages. It is wise to keep pages with higher rankings and those that have received backlinks in the past. Pages with traffic from different sources should also be preserved.
Even though some content may seem less visited, it should not be considered unnecessary. Each content can have its own importance and contribution to the completeness of the website. Content trimming should be done with the intention of preserving valuable and relevant information for the user .
You'll be glad you did. There will likely be a lot of changes before you go live. Editing HTML code to make design changes is time-consuming and error-prone. It's also completely impractical in the long run and will likely hurt your SEO efforts.
The content should be separate anyway, usually in a database. Older website brazil mobile database s from the 90s in many cases had all of this stuff in one file, making it almost impossible to change it without breaking things that weren't even related to the change.
Never touch a running system, especially URL addresses
Interfering with a running system, including SEO, is a sensitive process, as confirmed by the experience of long-time experts. The motto "never touch a running system" also applies to search engine optimization. Even a small change can have a significant impact on the SEO of your website.
When considering renaming a domain, you should carefully consider whether it is really necessary. A domain with a well-ranked backlink profile and high authority should not be changed without a serious reason. You never know if Google will accept your new domain as fully equivalent to the previous one. Any domain name change carries risk, as search engines may perceive the new domain as a completely new website.
Search engine algorithms, especially Google, may interpret your website as new when you rename your domain and place it in a "sandbox" for new domains . While some argue that there is no such filter, experienced SEOs know that it can take some time for a new domain to gain the same authority as the previous one. Maintaining existing authority is key to maintaining organic reach and good search results rankings.
When registering a new domain, do not launch it online while the old domain is still reachable. Otherwise, the risk of it being perceived as a completely separate project is much higher.
Having two domains for the same project at the same time is also a mistake. You are competing with yourself.
At least try not to change the URL structure. In most cases, the project can change and improve without you having to change it.
If there is no other option than to create a new URL structure, then redirect the old URLs to the new ones by mapping each individual page to the new location in advance.
Don't forget about content design
Content design is a key element of a successful website redesign project, especially if you are working with a new WordPress design. It often happens that you initially like the design, but after implementing the actual content, you find that it doesn't look good enough . This can be due to poor content design, where the design was created in a vacuum with idealized content that was only meant to complement and highlight the "beauty" of the new design.
It is crucial to use actual content from the existing website from day one of the redesign, or to create content in advance that will be displayed on the new website. Only then should the design be created around this content. When trimming content, it is advisable to conduct a content audit and evaluate individual pages. It is wise to keep pages with higher rankings and those that have received backlinks in the past. Pages with traffic from different sources should also be preserved.
Even though some content may seem less visited, it should not be considered unnecessary. Each content can have its own importance and contribution to the completeness of the website. Content trimming should be done with the intention of preserving valuable and relevant information for the user .