Many people overlook the small details (like writing a solid meta title and description or creating strong, descriptive headlines). And that's a mistake.
These little things do a lot of the heavy lifting. The meta title alone can make search engines click on your link among extremely similar results – especially if yours is more thoughtfully crafted or descriptive than ot sri lanka mobile database her options.
For example, if I search Google for “how to make caramel popcorn,” the results will be almost identical. However, if only one of them says “easy” in its meta title, that’s enough of a differentiator for me to click on it.
With this in mind, take the time to create strong meta titles, descriptions, and headlines for your underperforming content. These elements can pique readers’ curiosity or interest, drawing them deeper into the article, which can positively impact its performance.
A few tips:
Lengthen your headlines . Longer headlines and subheadings are more descriptive, creative, and engaging, and are prime places to include keywords.
Your headings can do much more than just divide your content into sections. They can also serve as little hooks that pull readers down the page. The same goes for your meta description – it can act as a hook that grabs the reader’s attention and makes them click on your link in the search results.
Speak to the reader. Imagine them sitting across from you; speak to them. Address their concerns. Improve their life.
Learn to write good headlines. If you're unsure about writing any of these articles, learn how to write a good headline first. This knowledge can also be applied to writing meta descriptions and headings.
4. Are your statistics, facts, or links outdated?
This is one of the easiest ways to optimize underperforming content. Make sure it’s up-to-date and relevant to modern readers!
For example, are the statistics listed in the content from 2016 or earlier? That’s too old, especially since companies typically update studies (or conduct new ones) every few years.
A good rule of thumb: If the statistics in your content are more than five years old, find new ones, unless they are groundbreaking or fundamental statistics in your field. If the statistic comes from a unique study that hasn’t been updated or replicated, then it shouldn’t be a problem to cite it.
Next, what about links? Are the links that point to other sites and resources still relevant? Do they point to the right pages (and are those pages still available)? Are the links high-quality and authoritative? If not, update them.
Are your headlines, subheadings, meta title and meta
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