Let Your Satisfied Customers Spread the Word
Posted: Wed Feb 12, 2025 4:12 am
If you’ve watched our webinar on holiday readiness or visited our Mastering Black Friday resource hub, you more than likely have already formulated a solid strategy for driving customer engagement during the momentous day. However, if your only goal is to win big during Black Friday, and thus, you haven’t formulated a post-holiday plan… you’re missing out on a huge opportunity to increase customer growth and revenue throughout Q4 and well beyond.
This year, don’t leave opportunities on the table. Have a plan in place to nurture new and existing customer relationships and continue accelerating business outcomes. To get started, let’s look at three engagement strategies you’ll want to pursue after Black Friday to really maximize post-holiday results.
1. Leverage Referrals to Grow Your Database
A well-stocked pond will certainly increase your chances of catching a fish, but egypt phone number list you still need skill to get a bite on the line and reel ’em in. Similarly, Black Friday brings a huge influx of new and existing customers to your brand, but your skill in delivering exceptional, personalized experiences is what helps you secure their business. (To continue the fishing analogy, I could say single-channel customer engagement is like fishing with just one rod, whereas personalized omnichannel customer engagement is like fishing with a giant net, but I’ll give it a rest before I’m in too deep.)
So, if you’ve put in the hard work to win more customers during Black Friday, extend that success with a referral program.
After Black Friday, you’ll have a host of happy customers who are delighted with the shopping experiences they just had with your brand. Give them an opportunity to tell their friends and family about it.
Many referrals happen organically. But if you have a strategic referral program in place, you can motivate more customers to spread the word about your brand and your offerings. Use incentives as a way to reward customers that take the time to provide referrals or reviews. The key, of course, is that you need to provide your customers an experience worth raving about.
When your satisfied customers encourage others to investigate or shop your brand, you’ll end up with even more customers. That’s why referral-based programs like a “refer-a-friend” campaign are such powerful ways to continue building your database after critical holiday shopping events.
This year, don’t leave opportunities on the table. Have a plan in place to nurture new and existing customer relationships and continue accelerating business outcomes. To get started, let’s look at three engagement strategies you’ll want to pursue after Black Friday to really maximize post-holiday results.
1. Leverage Referrals to Grow Your Database
A well-stocked pond will certainly increase your chances of catching a fish, but egypt phone number list you still need skill to get a bite on the line and reel ’em in. Similarly, Black Friday brings a huge influx of new and existing customers to your brand, but your skill in delivering exceptional, personalized experiences is what helps you secure their business. (To continue the fishing analogy, I could say single-channel customer engagement is like fishing with just one rod, whereas personalized omnichannel customer engagement is like fishing with a giant net, but I’ll give it a rest before I’m in too deep.)
So, if you’ve put in the hard work to win more customers during Black Friday, extend that success with a referral program.
After Black Friday, you’ll have a host of happy customers who are delighted with the shopping experiences they just had with your brand. Give them an opportunity to tell their friends and family about it.
Many referrals happen organically. But if you have a strategic referral program in place, you can motivate more customers to spread the word about your brand and your offerings. Use incentives as a way to reward customers that take the time to provide referrals or reviews. The key, of course, is that you need to provide your customers an experience worth raving about.
When your satisfied customers encourage others to investigate or shop your brand, you’ll end up with even more customers. That’s why referral-based programs like a “refer-a-friend” campaign are such powerful ways to continue building your database after critical holiday shopping events.