How to use Pinterest optimally in 2019
Posted: Mon Dec 23, 2024 6:53 am
If content marketing plays a crucial role in your current online marketing strategy, understanding content to know how to best use Pinterest should be one of your top priorities on your favorite social channels.
Often overlooked by businesses trying to position themselves on more popular networks like Facebook or Instagram, Pinterest continues to quietly grow with a high volume of qualified traffic for savvy marketers.
With a larger presence in the US market than Twitter and Snapchat, Pinterest offers great potential as a channel.
As website owners see their social traffic from Facebook decline, Pinterest has continued to climb the ranks as a consistent traffic source, and is responsible for, on average, about 8% of referral traffic across the web.
Although Pinterest is considered a social channel, most users tend to use it for discovery rather than for building person-to-person relationships.
For them, Pinterest is a place to search and find ideas and products that can be easily saved and curated into collections to be consulted later, that is, when the user is ready to participate more actively.
98% of Pinterest users report trying to find things on Pinterest , and 84% say they use Pinterest to make purchasing decisions .
Combine these numbers with the idea that 97% of the most popular searches on Pinterest are non-branded and you have an incredible opportunity to get your products, services and content right in front of a highly engaged, intent-driven audience.
How to use Pinterest and the function of its algorithm
With over 175 billion pins on 3 billion boards, Pinterest doesn't exactly have a content problem.
To handle these numbers, it relies on several layers of algorithms that help the app decide email database south africa what users want to see.
There are three main areas where the Pinterest algorithm comes into play:
Pinterest Smart Feed: This is the content shown to the user when they log into their Pinterest account.
The following feed: This tab includes the chronologically ordered set of pins from the users that the user follows.
Pinterest Searches: This is where results appear when a user searches for a keyword or phrase.
While there are SEO best practices and guidelines that can help your content rank as high as possible on Pinterest, there are also certain nuances to keep in mind when it comes to optimizing your presence on this social network.
Often overlooked by businesses trying to position themselves on more popular networks like Facebook or Instagram, Pinterest continues to quietly grow with a high volume of qualified traffic for savvy marketers.
With a larger presence in the US market than Twitter and Snapchat, Pinterest offers great potential as a channel.
As website owners see their social traffic from Facebook decline, Pinterest has continued to climb the ranks as a consistent traffic source, and is responsible for, on average, about 8% of referral traffic across the web.
Although Pinterest is considered a social channel, most users tend to use it for discovery rather than for building person-to-person relationships.
For them, Pinterest is a place to search and find ideas and products that can be easily saved and curated into collections to be consulted later, that is, when the user is ready to participate more actively.
98% of Pinterest users report trying to find things on Pinterest , and 84% say they use Pinterest to make purchasing decisions .
Combine these numbers with the idea that 97% of the most popular searches on Pinterest are non-branded and you have an incredible opportunity to get your products, services and content right in front of a highly engaged, intent-driven audience.
How to use Pinterest and the function of its algorithm
With over 175 billion pins on 3 billion boards, Pinterest doesn't exactly have a content problem.
To handle these numbers, it relies on several layers of algorithms that help the app decide email database south africa what users want to see.
There are three main areas where the Pinterest algorithm comes into play:
Pinterest Smart Feed: This is the content shown to the user when they log into their Pinterest account.
The following feed: This tab includes the chronologically ordered set of pins from the users that the user follows.
Pinterest Searches: This is where results appear when a user searches for a keyword or phrase.
While there are SEO best practices and guidelines that can help your content rank as high as possible on Pinterest, there are also certain nuances to keep in mind when it comes to optimizing your presence on this social network.