Fishing for opportunities with Link Intersect
Posted: Wed Feb 12, 2025 6:49 am
Meanwhile, Google is increasingly monetizing local search results. A great example of this is their Local Service Ads (LSA) program, which acts as a lead generator between Google and service area businesses like plumbing and housekeeping companies. Savvy local brands (including brick-and-mortar models) will see how this is going and work to create non-Google-dependent sources of traffic and lead generation. A well-linked unstructured citation on a highly relevant publication can drive business without paying Google a dime.
With linked unstructured citations your goal is to simultaneously build your community footprint and your authority. You just need the right tools for the research phase!
For the sake of this tutorial, let’s randomly choose a azerbaijan number data B&B in Albuquerque — Bottger.com — as our hypothetical client. Let’s say the innkeeper wants to know how the large tribal resort casinos are earning publicity and links in hopes of finding opportunities for a small hospitality business. *Note that these aren’t exactly direct competitors, but they do share a city and overall industry.
To conduct this research for Bottger Mansion, we’re going to use Moz’s Link Intersect tool. This tool can help Bottger uncover all kinds of link and unstructured link referral opportunities, depending on how it’s used. For example, the tool can surface:
With linked unstructured citations your goal is to simultaneously build your community footprint and your authority. You just need the right tools for the research phase!
For the sake of this tutorial, let’s randomly choose a azerbaijan number data B&B in Albuquerque — Bottger.com — as our hypothetical client. Let’s say the innkeeper wants to know how the large tribal resort casinos are earning publicity and links in hopes of finding opportunities for a small hospitality business. *Note that these aren’t exactly direct competitors, but they do share a city and overall industry.
To conduct this research for Bottger Mansion, we’re going to use Moz’s Link Intersect tool. This tool can help Bottger uncover all kinds of link and unstructured link referral opportunities, depending on how it’s used. For example, the tool can surface: