Three building blocks to put your story in time
Posted: Thu Feb 13, 2025 3:13 am
They have already been mentioned before. The roadmap, the funnel and the dashboard. An explanation is in order.
The roadmap (interaction calendar)
It sounds very cool, but it is actually old wine in new bottles. We are talking about the classic communication calendar , but with a 2.0 jacket. You do nothing more than divide the themes and subjects over time and over different channels. This allows you to phase the big story and cut it up into separate scenes. Always with a clear end in mind. You fill in this instrument in advance.
It makes it easier to plan executive tasks such as design, copywriting, photography, video production, programming and other tasks in a timely manner and – in our opinion the most important – it provides insight into the communication pressure. Without wanting to go into details, here is an overview of how such a roadmap is constructed. Of course, we would like to hear otherbrazil telegram data people's experiences about this.
abstracted view of a roadmap
Abstracted view of the roadmap
The funnel (performance flow)
What do you want to achieve? Who do you want to reach? Where is it all going to happen? And how do you make the objectives clear to everyone? The funnel makes it possible to make your efforts transparent, measurable and estimable in advance.
The roadmap (interaction calendar)
It sounds very cool, but it is actually old wine in new bottles. We are talking about the classic communication calendar , but with a 2.0 jacket. You do nothing more than divide the themes and subjects over time and over different channels. This allows you to phase the big story and cut it up into separate scenes. Always with a clear end in mind. You fill in this instrument in advance.
It makes it easier to plan executive tasks such as design, copywriting, photography, video production, programming and other tasks in a timely manner and – in our opinion the most important – it provides insight into the communication pressure. Without wanting to go into details, here is an overview of how such a roadmap is constructed. Of course, we would like to hear otherbrazil telegram data people's experiences about this.
abstracted view of a roadmap
Abstracted view of the roadmap
The funnel (performance flow)
What do you want to achieve? Who do you want to reach? Where is it all going to happen? And how do you make the objectives clear to everyone? The funnel makes it possible to make your efforts transparent, measurable and estimable in advance.