Tip to increase the opening rate of emails
Posted: Thu Feb 13, 2025 5:44 am
For example, when you tell everyone that you completed a project very well, how good is that? This is everyone's interpretation; but if I change the way I say it, "After I complete this project, the customer satisfaction rate increases by 200%", the situation instantly becomes much nepal phone number list three-dimensional.
There is also a little trick in the use of numbers, which I would like to mention in passing. It can be regarded as an extension of the odd-digit pricing method ( fractional pricing method ).
According to surveys, consumers are more sensitive to odd numbers than even numbers, and even think they are cheaper , such as 1, 3, 5, 7, and 9. So you can see that when people are doing marketing activities, the copywriting usually uses odd numbers more often. For example, we will see promotional words such as "3 days to go", but we should rarely see "4 days to go". After the 10th digit, integers are more popular, such as 10, 20, 30, and so on.
Use questions to bring out the audience’s pain points
In fact, it is not difficult to increase the opening rate of letters. You can think from the most fundamental human perspective. Simply put, put yourself in other people's shoes.
What kind of letter content will attract people and even make them unable to resist clicking on it? It is nothing more than meeting the following conditions:
The trouble is mentioned, and the content of the letter seems to help solve the problem → Solve the pain point, provide benefits and solutions
This content seems interesting, fun, or has something to do with current events → Satisfy curiosity
Take a look at the following sample letter subject lines:
How did I go from being a small-time office worker with a monthly salary of 30,000 to an annual salary of 10 million? - Free live broadcast and sincere sharing
For this title, for example, we first use "monthly salary of 30,000" and "petty-bourgeois office worker" to outline the person , allowing readers to identify with the person and instantly narrow the distance between them. Then we use "annual salary of tens of millions" to give everyone room for imagination, and then generate the thought of "Hey, do I have the opportunity to make a lot of money, too?"
There is also a little trick in the use of numbers, which I would like to mention in passing. It can be regarded as an extension of the odd-digit pricing method ( fractional pricing method ).
According to surveys, consumers are more sensitive to odd numbers than even numbers, and even think they are cheaper , such as 1, 3, 5, 7, and 9. So you can see that when people are doing marketing activities, the copywriting usually uses odd numbers more often. For example, we will see promotional words such as "3 days to go", but we should rarely see "4 days to go". After the 10th digit, integers are more popular, such as 10, 20, 30, and so on.
Use questions to bring out the audience’s pain points
In fact, it is not difficult to increase the opening rate of letters. You can think from the most fundamental human perspective. Simply put, put yourself in other people's shoes.
What kind of letter content will attract people and even make them unable to resist clicking on it? It is nothing more than meeting the following conditions:
The trouble is mentioned, and the content of the letter seems to help solve the problem → Solve the pain point, provide benefits and solutions
This content seems interesting, fun, or has something to do with current events → Satisfy curiosity
Take a look at the following sample letter subject lines:
How did I go from being a small-time office worker with a monthly salary of 30,000 to an annual salary of 10 million? - Free live broadcast and sincere sharing
For this title, for example, we first use "monthly salary of 30,000" and "petty-bourgeois office worker" to outline the person , allowing readers to identify with the person and instantly narrow the distance between them. Then we use "annual salary of tens of millions" to give everyone room for imagination, and then generate the thought of "Hey, do I have the opportunity to make a lot of money, too?"