What features are useful in an online store?

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We present suggested online store features that will certainly arouse interest and satisfaction of customers, while increasing sales in your store. One of the main features of an online store is the ability to sell products online. However, if you want to increase the effectiveness of your activities, it is worth equipping your website with additional features buyer email list will improve the quality of the service, while increasing the number of visitors to the site. These add-ons make the mechanics of the store more attractive, and also allow users to take additional actions. More importantly, they can also be a great move towards increasing sales. Check which online store features can be particularly useful.

The article answers the questions:

What features do customers need in an online store?
How to properly prepare an online store?
How to increase sales in your online store?
Contents:

Collecting opinions
Promotional activities
Wish List
Related and Associated Products
Live chat
Presenting photos
Comparing different products
Product Demo
Social media shares
Newsletter
Cart abandonment
Advanced filtering
Integration
Loyalty program
Payment gateways
Collecting opinions
An excellent way to acquire new customers is through opinions posted in an online store . When making a purchase online, we usually do not know the product. It is no wonder that we look for opinions or reviews about a given product. In practice, this means that opinions are the most desirable element of an online store. It is easy to notice that products with positive opinions are perceived better by customers than those without opinions. Positive notes affect the human subconscious, encourage purchase and inspire trust.

Promotional activities
Promotions are also an important element - basically, no one needs to be convinced to use them, practically everyone likes promotional campaigns . In this situation, it is difficult to imagine the effective operation of an online store without such solutions. An excellent suggestion in this case are discount codes , which offer, for example, a 30% discount on purchases in the online store after using them .

Another solution is a special section, or popular promotion of the day . Recommended products are also an excellent idea – this solution works primarily in the case of a wide range – in this situation, all kinds of recommendations make it easier for users to choose. Similar effects are provided by a module displaying the most popular products (e.g. in terms of sales or visits) – this is a kind of suggestion for users, created based on the actions of other users, not the owner or administrator.