How to develop an E-mail Marketing campaign
Posted: Mon Dec 23, 2024 7:13 am
Nowadays, e-mail marketing is now one of the most used strategies by businesses on the Internet. It is a very effective means of communication due to its low cost, easy and fast direct delivery to the user and, thanks to the creation of long-lasting relationships between business and client or prospect, it allows the necessary trust to be generated between the parties to achieve greater business opportunities. The development and implementation of an e-mail marketing campaign must follow the following plan: 1. Objectives of the campaign The objectives of an online marketing campaign can be to:
Promotion of products or services
Customer loyalty
Subscriber Acquisition
Invitation to an event, course, seminar
Once the campaign is over, we can easily determine whether the objective was achieved and to what extent. 2. Campaign Strategy
Build segmented Opt-In databases.
Create a JoinVenture with our competitors to obtain Opt-In databases.
Type of Message to Use, Text or HTML: The message written in HTML format allows us to track, know which emails have been opened and the links that our prospects have clicked on.
Sending frequency: This depends on the campaign in question, but in no case should our database be saturated with shipments.
Building Trust: This is one of the greatest benefits obtained with the campaign, generating bonds of trust between clients or prospects and our business.
3. Computer Program for Sending Planning Development and ai whatsapp number south africa implementation of the computer program with which we will receive and send emails for our campaign (for example: with an automatic autoresponder) 4. Database Preparation of the Opt-In database of our clients or prospects, to whom the campaign messages will be sent. 5. Creation and Production of Messages
Personalization of the email: With the name of the person who sends it (name of the newsletter or company) and the person who receives it.
Powerful Subject Line Title: Your prospects often scan the subject line for the most important emails and either prioritize them for opening or discard them directly to the trash. This should spark interest so that your clients or prospects eagerly open and read your email messages.
Generating a Sense of Belonging: This is what the recipients of your messages should feel, that they belong to an exclusive group of interest.
Inclusion of a contact email so that our prospects can get in touch with us in case of questions.
Inclusion of an Unsubscribe Link: At the end of the message, you should always include a link so that your subscriber can be removed from your database, in case they no longer wish to receive emails from your business.
6. Graphic Design You must be careful if you decide to include graphics, flash animations, audio or video in the message, since there are technical limitations, so not all email programs will allow your recipients to see the message correctly. What I recommend is a kind of "Hybrid" message that can be read by your clients or prospects. Although your email is apparently a simple text message, without images, audio or video, it is actually made in HTML format. In this way, you can highlight certain parts of your messages, highlighting them, and you can also add links to landing pages, which are mini sites. On these mini pages, you can include all the graphics, audio and videos you need to reinforce your advertising message. 7. Landing Page Design Design of the Landing Page website to which our clients or prospects will be directed when they click on the links within the messages of our campaign. This contains our sales letter or, if applicable, the complementary pages of interest. 8. Simulation of Shipments
Before starting shipments, the entire process must be tested.
“Test” users must be created within the database to make test submissions.
Test different messages and different subject lines.
Check that all links contained in the message work and correctly lead to the landing page.
Check that there are no spelling errors that we may have missed.
Check that the layout of the message is correct and has not been altered in any way.
Analysis of test results to optimize the campaign before launch.
9. Launching the Campaign Monitoring the e-mail marketing campaign, analyzing the percentage of e-mail openings, follow-ups to landing pages, whether these are sales or subscription pages, and analysis of sales ratios for the promoted product or service, if applicable. 10. Campaign Analysis Once the campaign is finished, we obtain the results very quickly, which allows us an excellent capacity for reaction and control over it. In this part we have to do an analysis of:
Number of Sends: This tells us the emails that have successfully reached the subscriber. We can measure the quality of our database. If we have a high percentage of failed sends, we may need to review and even update the database.
Promotion of products or services
Customer loyalty
Subscriber Acquisition
Invitation to an event, course, seminar
Once the campaign is over, we can easily determine whether the objective was achieved and to what extent. 2. Campaign Strategy
Build segmented Opt-In databases.
Create a JoinVenture with our competitors to obtain Opt-In databases.
Type of Message to Use, Text or HTML: The message written in HTML format allows us to track, know which emails have been opened and the links that our prospects have clicked on.
Sending frequency: This depends on the campaign in question, but in no case should our database be saturated with shipments.
Building Trust: This is one of the greatest benefits obtained with the campaign, generating bonds of trust between clients or prospects and our business.
3. Computer Program for Sending Planning Development and ai whatsapp number south africa implementation of the computer program with which we will receive and send emails for our campaign (for example: with an automatic autoresponder) 4. Database Preparation of the Opt-In database of our clients or prospects, to whom the campaign messages will be sent. 5. Creation and Production of Messages
Personalization of the email: With the name of the person who sends it (name of the newsletter or company) and the person who receives it.
Powerful Subject Line Title: Your prospects often scan the subject line for the most important emails and either prioritize them for opening or discard them directly to the trash. This should spark interest so that your clients or prospects eagerly open and read your email messages.
Generating a Sense of Belonging: This is what the recipients of your messages should feel, that they belong to an exclusive group of interest.
Inclusion of a contact email so that our prospects can get in touch with us in case of questions.
Inclusion of an Unsubscribe Link: At the end of the message, you should always include a link so that your subscriber can be removed from your database, in case they no longer wish to receive emails from your business.
6. Graphic Design You must be careful if you decide to include graphics, flash animations, audio or video in the message, since there are technical limitations, so not all email programs will allow your recipients to see the message correctly. What I recommend is a kind of "Hybrid" message that can be read by your clients or prospects. Although your email is apparently a simple text message, without images, audio or video, it is actually made in HTML format. In this way, you can highlight certain parts of your messages, highlighting them, and you can also add links to landing pages, which are mini sites. On these mini pages, you can include all the graphics, audio and videos you need to reinforce your advertising message. 7. Landing Page Design Design of the Landing Page website to which our clients or prospects will be directed when they click on the links within the messages of our campaign. This contains our sales letter or, if applicable, the complementary pages of interest. 8. Simulation of Shipments
Before starting shipments, the entire process must be tested.
“Test” users must be created within the database to make test submissions.
Test different messages and different subject lines.
Check that all links contained in the message work and correctly lead to the landing page.
Check that there are no spelling errors that we may have missed.
Check that the layout of the message is correct and has not been altered in any way.
Analysis of test results to optimize the campaign before launch.
9. Launching the Campaign Monitoring the e-mail marketing campaign, analyzing the percentage of e-mail openings, follow-ups to landing pages, whether these are sales or subscription pages, and analysis of sales ratios for the promoted product or service, if applicable. 10. Campaign Analysis Once the campaign is finished, we obtain the results very quickly, which allows us an excellent capacity for reaction and control over it. In this part we have to do an analysis of:
Number of Sends: This tells us the emails that have successfully reached the subscriber. We can measure the quality of our database. If we have a high percentage of failed sends, we may need to review and even update the database.