data chart showing 55% of consumers learn about brands through social
Posted: Thu Feb 13, 2025 10:52 am
Comments
Along with likes, comments are another of those essential interactions that every platform has. Comments include those on posts and livestreams. You can track these in Sprout or find them in your native analytics, either per post or totaled up for an overall count.
Just like shares, comments are a good indicator of an engaging post. Your comment business owner data count can also help you figure out the bandwidth your social team has, or where they might need more resources. Not only are they meaningful as metrics, but you should also be developing a strategy to effectively manage social media comments so you’re engaging with your fans through replies and interactions.
Mentions
Mentions are when an account tags your business account or mentions your brand. It can happen in a post, in a comment, in a story or directly to you. This metric is not always tracked natively so you may need to use a social media monitoring tool like Sprout to track how and how often your brand’s accounts are mentioned.
According to a recent survey fielded by The Harris Poll on behalf of Sprout Social, 55% of consumers learn about brands on social media. Your brand is being talked about whether or not you’re tracking it. To calculate your mentions metric, use a brand keyword report to see how often your brand is mentioned online, with or without being officially tagged.
Profile visits
When someone is just learning about your company, they’ll do things like visit your website, sign up for your newsletter and check out your profile page. The profile visit count tells you how often your page has been seen in a given amount of time. This number is found in native analytics and is a good reminder to keep your profile updated with your most important link destinations.
Along with likes, comments are another of those essential interactions that every platform has. Comments include those on posts and livestreams. You can track these in Sprout or find them in your native analytics, either per post or totaled up for an overall count.
Just like shares, comments are a good indicator of an engaging post. Your comment business owner data count can also help you figure out the bandwidth your social team has, or where they might need more resources. Not only are they meaningful as metrics, but you should also be developing a strategy to effectively manage social media comments so you’re engaging with your fans through replies and interactions.
Mentions
Mentions are when an account tags your business account or mentions your brand. It can happen in a post, in a comment, in a story or directly to you. This metric is not always tracked natively so you may need to use a social media monitoring tool like Sprout to track how and how often your brand’s accounts are mentioned.
According to a recent survey fielded by The Harris Poll on behalf of Sprout Social, 55% of consumers learn about brands on social media. Your brand is being talked about whether or not you’re tracking it. To calculate your mentions metric, use a brand keyword report to see how often your brand is mentioned online, with or without being officially tagged.
Profile visits
When someone is just learning about your company, they’ll do things like visit your website, sign up for your newsletter and check out your profile page. The profile visit count tells you how often your page has been seen in a given amount of time. This number is found in native analytics and is a good reminder to keep your profile updated with your most important link destinations.