Use social media KPIs to grow your business
Posted: Sun Feb 16, 2025 3:21 am
To calculate this metric, multiply the customer value by the average customer lifespan. Online CLV calculators also exist to help you with this process.
Tracking social media KPIs is an important part of any social media marketing strategy. Without tracking, you won’t know if you’re succeeding in your business goals. Leverage a social media marketing dashboard to monitor a combination of KPIs to match up with the goals you established.
For example, when you know how many comments, shares and likes your business owner data posts are generating, you’ll be able to track your overall post engagement rate. This number will increase over time as you use strategies that target engagement.
The future of customer service and business growth is in social media. Take a look at our report on how consumers and executives alike use social media and how those actions are impacting business.
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey.
Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing this user-generated content gives you in-depth insights into your target audience and emerging market trends. Yet, it can be challenging to gather VoC that is relevant and timely, manage customer data and get accurate insights.
Tracking social media KPIs is an important part of any social media marketing strategy. Without tracking, you won’t know if you’re succeeding in your business goals. Leverage a social media marketing dashboard to monitor a combination of KPIs to match up with the goals you established.
For example, when you know how many comments, shares and likes your business owner data posts are generating, you’ll be able to track your overall post engagement rate. This number will increase over time as you use strategies that target engagement.
The future of customer service and business growth is in social media. Take a look at our report on how consumers and executives alike use social media and how those actions are impacting business.
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey.
Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing this user-generated content gives you in-depth insights into your target audience and emerging market trends. Yet, it can be challenging to gather VoC that is relevant and timely, manage customer data and get accurate insights.