Choosing the right LinkedIn ad types for your campaign

[shaownhasan]

LinkedIn offers several ad types and formats to help you promote your business in the best way possible. Let’s take a look at these ad types below:

Sponsored content
LinkedIn sponsored content looks just like a regular post that you’d see on your feed except with a CTA button and a “promoted” label.

You can choose from five different fusion data formats of sponsored content — single image, carousel, video, event and document. It’s better to switch between the options every once in a while to compare their performances and see which one works best with your audience.

Single image ads: These ads consist of a single image and are typically used to promote a product or service, increase brand awareness or drive website traffic.
Video ads: These ads include video and are typically used to demonstrate how a product or service works, tell a brand story or increase engagement.
Carousel ads: These ads include a series of images or videos that users can swipe through. Carousels are typically used to showcase multiple products, services or ideas, or tell a story in slideshow format.
Event ads: These ads allow businesses to promote upcoming events like webinars, conferences and meetups. They include date, time and location details, and a call-to-action to register or attend the event.
Linkedin sponsored content
Document ads: These ads allow businesses to promote whitepapers, ebooks or case studies by displaying a preview of the document and linking to the full version. They’re typically used to generate leads and increase brand awareness.
Lead gen forms
LinkedIn’s lead gen forms let you easily capture leads without requiring users to leave the platform. You can add these forms to any sponsored content or message to collect names, emails and job titles.