Social Customer Care by Sprout Social
Posted: Sun Feb 16, 2025 4:46 am
Our Q1 2023 Sprout Pulse survey reveals, some 26% of marketers plan to use conversational marketing in 2023, a 6% increase from 2022.
Infographic stat call out from Q1 2023 Sprout Pulse survey that reads “26% of marketers plan to use conversational marketing in 2023, a six percent increase from 2022.”
On top of text-based conversational commerce is voice shopping, like we mentioned before. Having a natural conversation with your Amazon Echo or Google Home that leads gcash data to a purchase is another example of conversational commerce.
Next steps for marketers
Consider optimizing conversational marketing efforts for conversion, like chatbot call to action prompts or using live agents with chatbots.
Implement chatbots on your brand’s website and social messaging platforms.
Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members.
Yet, data breaches and opaque collection practices have also turned customer data into a minefield. To harness the full potential of the data you collect, it’s imperative to demonstrate to your customers that their personal information is in good hands.
In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies.
Infographic stat call out from Q1 2023 Sprout Pulse survey that reads “26% of marketers plan to use conversational marketing in 2023, a six percent increase from 2022.”
On top of text-based conversational commerce is voice shopping, like we mentioned before. Having a natural conversation with your Amazon Echo or Google Home that leads gcash data to a purchase is another example of conversational commerce.
Next steps for marketers
Consider optimizing conversational marketing efforts for conversion, like chatbot call to action prompts or using live agents with chatbots.
Implement chatbots on your brand’s website and social messaging platforms.
Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members.
Yet, data breaches and opaque collection practices have also turned customer data into a minefield. To harness the full potential of the data you collect, it’s imperative to demonstrate to your customers that their personal information is in good hands.
In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies.