Compare your performance with your competition

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Once you know where your competitors are going with their social media strategies, it's time to compare the performance of your actions with theirs.

It is essential that you pay attention to related metrics, such as the engagement rate, which is calculated by relating total participation and audience size.

It's especially useful when you're trying to compare the performance of profiles with large and small audiences.

If you want to know more about this metric, check out SEMrush’s formula for calculating engagement rate .

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Identify your achievements from past months and add them to your social strategy
Have you noticed an unusual increase in likes and comments thanks to your video that you posted a few days ago?

Don’t be afraid to experiment with the content that has worked best and “recycle” it.

You can reschedule it for another time or tailor it to the current month's goals and strategy (for example, make an infographic or a quick animation of last month's post).

Define the ratio for the next month of educational/entertainment content or product content
When it comes to publishing, it's crucial to maintain a healthy relationship between product content and external content.

Whether it will be 70:30 or 50:50 will depend on the audience you are targeting.

If you want to build a community around your brand, make sure you take into account the interests of your target audience.

One idea that always works is to conduct experiments.

Test different ratios of entertainment content to product content each week for a month and see which ratio works best for your audience.

Research upcoming events and news that can help promote your product
Did you know that holidays and events make your customers more receptive to your marketing campaigns?

Spiced up your campaigns with some fun ideas is a great way to entertain your users and give them email germany a good reason to check out your products and/or services.

However, these types of campaigns based on events and new