Professional websites have higher conversion rates
Posted: Mon Dec 23, 2024 8:14 am
Investing in a professional website, in addition to providing credibility to the brand, helps in the purchasing journey of B2B companies.
A corporate website has the crucial function of giving visibility to a brand. More than just gathering information related to the company, the page can become a powerful tool for generating qualified leads. In this context, professional websites have a greater chance of conversion.
This is because a page with all the attributes to provide a good user c level executive is better positioned in search engines, such as Google , helping more companies to find your brand.
Contrary to what many people imagine, the digital presence of a B2B organization is essential as it increases its credibility in front of other brands interested in its product/service.
Make no mistake: neglecting the virtual world will only leave your company behind, losing out on big deals. In this article, you will understand why you should invest and how to have a professional website that generates conversions.
Read until the end and check it out!
Why do B2B companies need professional websites?
Have you ever stopped to think about the number of people who search on search engines every day?
Just to give you an idea, a study carried out by Internet Live Stats showed that, every day, 3.5 billion searches are carried out on Google, the most used search engine in the world.
It is in this context that the importance of professional websites becomes more evident, as, in addition to achieving privileged positions in the results, they help to gain the trust of future business partners, reinforcing the image of a serious and reputable company.
Advantages of professional websites :
Optimizes the customer journey;
Reinforces branding;
Reflects the brand’s credibility and professionalism;
Increase your authority in the market through content that is relevant to your target audience;
Improves communication with the audience;
Generation of more qualified leads.
A website acts as a virtual showcase for a company. When well structured, it allows the brand to expand its market and close deals with other organizations from anywhere in the world.
However, this page needs to have some factors valued by Google , so your company is presented to more people, generating greater traffic and conversions.
Check out the next topic for 5 essential factors for a website with excellent performance.
5 factors that every professional website needs to have
Have you ever heard of user experience ?
This concept, also known by the acronym UX, is widely used in the world of marketing and is a crucial factor for the good performance of a website.
A corporate website has the crucial function of giving visibility to a brand. More than just gathering information related to the company, the page can become a powerful tool for generating qualified leads. In this context, professional websites have a greater chance of conversion.
This is because a page with all the attributes to provide a good user c level executive is better positioned in search engines, such as Google , helping more companies to find your brand.
Contrary to what many people imagine, the digital presence of a B2B organization is essential as it increases its credibility in front of other brands interested in its product/service.
Make no mistake: neglecting the virtual world will only leave your company behind, losing out on big deals. In this article, you will understand why you should invest and how to have a professional website that generates conversions.
Read until the end and check it out!
Why do B2B companies need professional websites?
Have you ever stopped to think about the number of people who search on search engines every day?
Just to give you an idea, a study carried out by Internet Live Stats showed that, every day, 3.5 billion searches are carried out on Google, the most used search engine in the world.
It is in this context that the importance of professional websites becomes more evident, as, in addition to achieving privileged positions in the results, they help to gain the trust of future business partners, reinforcing the image of a serious and reputable company.
Advantages of professional websites :
Optimizes the customer journey;
Reinforces branding;
Reflects the brand’s credibility and professionalism;
Increase your authority in the market through content that is relevant to your target audience;
Improves communication with the audience;
Generation of more qualified leads.
A website acts as a virtual showcase for a company. When well structured, it allows the brand to expand its market and close deals with other organizations from anywhere in the world.
However, this page needs to have some factors valued by Google , so your company is presented to more people, generating greater traffic and conversions.
Check out the next topic for 5 essential factors for a website with excellent performance.
5 factors that every professional website needs to have
Have you ever heard of user experience ?
This concept, also known by the acronym UX, is widely used in the world of marketing and is a crucial factor for the good performance of a website.