Imagine, when customers see a Coca-Cola advertisement, whether on TV or online, they immediately recognize the freshness, friendliness and positive messages about family and sharing. It is this consistency that has helped Coca-Cola survive and thrive for decades.
c. Creating Exceptional Customer Experiences in the minds of your customers is to provide them with unforgettable experiences. Investing in customer service, creating exceptional experiences, and exceeding expectations will help customers remember you.
For example, Starbucks doesn’t just sell france telegram data coffee, they sell an “experience”. Every time a customer enters a Starbucks store, they get more than just a cup of coffee, they get a relaxing space, a sense of belonging to a community.
This has helped Starbucks engage with customers as part of their daily routine. d. Create Distinctive Identification Elements Every brand needs to have recognizable elements that help customers easily associate with you. Logos, colors, music or slogans are all important factors that help customers remember the brand.
The combination of these elements will create a strong “brand identity” that easily enters the consumer’s memory. For example, the signature red color of Coca-Cola, or the familiar music in McDonald's commercials, can make customers instantly recognize the brand without even looking at the name.