Email Marketing. Incentive, yes or yes
Posted: Mon Dec 23, 2024 8:26 am
The incentive is directly related to the purchase motivation systems in Email Marketing, since one of the main motivators that move email recipients to ACTION is the incentive. The approach can be different depending on the objective of the campaign, which is normally given by two main directions to follow, loyalty or acquisition. Without obviously forgetting the virality that applies to both approaches.
But the fundamental objective is the fact of the Newtonian principle of action-reaction. Because what is sought with the incentive is the user's reaction to a positive stimulus, which will benefit us in different ways based on the approach we have given to the campaign and depending on the goal we have set. The effectiveness of the incentive is measured by the quantified results of the reaction of each user and it is essential that this has been previously studied based on the target we are addressing.
Since the result will depend not on the approach we have talked all contact number list about previously but on the stimulus we are going to create in the user. And that stimulus is directly related to the INCENTIVE. That must be adapted to the concerns of the target. If we talk about virality and we intend with our piece that our clients or users recommend us to their "clone" environment, we must encourage that action in the form of a draw or contest giving the possibility of integrating into that game of chance also the new individual who will form part of our client base, our base of opportunities, our Internet portal or our web community.
But before we will have to do a previous study of who our prescribers are since we intend, like any organization, to capture quality leads and not store in our database an infinite number of records addicted to the incentive. When we talk about incentivized acquisition we come to say something like our creative piece or email is the incentive itself that can be an exclusive offer with the intention of converting leads or potential clients into clients.
And when we talk about incentivized loyaltyWe are not limited to virality, but we have the great opportunity to encourage the relationship with our users or clients by offering them added value, which can be summed up as stimulating the life cycle with raffles, contests, flash games that involve a prize, low-cost software and a long etcetera of small empathy pills that help make the relationship more satisfactory for our users and that are strictly related to the sector of our company and the profile of our clients.
But the fundamental objective is the fact of the Newtonian principle of action-reaction. Because what is sought with the incentive is the user's reaction to a positive stimulus, which will benefit us in different ways based on the approach we have given to the campaign and depending on the goal we have set. The effectiveness of the incentive is measured by the quantified results of the reaction of each user and it is essential that this has been previously studied based on the target we are addressing.
Since the result will depend not on the approach we have talked all contact number list about previously but on the stimulus we are going to create in the user. And that stimulus is directly related to the INCENTIVE. That must be adapted to the concerns of the target. If we talk about virality and we intend with our piece that our clients or users recommend us to their "clone" environment, we must encourage that action in the form of a draw or contest giving the possibility of integrating into that game of chance also the new individual who will form part of our client base, our base of opportunities, our Internet portal or our web community.
But before we will have to do a previous study of who our prescribers are since we intend, like any organization, to capture quality leads and not store in our database an infinite number of records addicted to the incentive. When we talk about incentivized acquisition we come to say something like our creative piece or email is the incentive itself that can be an exclusive offer with the intention of converting leads or potential clients into clients.
And when we talk about incentivized loyaltyWe are not limited to virality, but we have the great opportunity to encourage the relationship with our users or clients by offering them added value, which can be summed up as stimulating the life cycle with raffles, contests, flash games that involve a prize, low-cost software and a long etcetera of small empathy pills that help make the relationship more satisfactory for our users and that are strictly related to the sector of our company and the profile of our clients.