Don't make it too small!
Posted: Tue Feb 18, 2025 4:23 am
The 10 tips for using QR
Many designers and creatives find the QR code a monstrosity. Sometimes the QR code is printed very small in a magazine. But this makes the QR code difficult to scan. The minimum size on paper is 1.5 x 1.5 cm. Some cameras in phones can handle smaller QRs, but then you will not reach a large part of your target group. Please note that the size of your QR depends on the amount of 'information' you put in it. With 1.5 x 1.5 cm we use a short URL (link). The larger the URL, the more 'information' you put in the QR code and the larger the QR code becomes.
2. Don't use a large URL
Use a URL shortener and make your QR code smaller. The amount of information you put in a QR code makes it larger and more difficult to scan. To make a QR code easier and faster to scan, you need to use a URL shortener. For example, you can use Bit.ly or create your own URL shortener. You can read more tips about URL shortening in the article ' Everyone their own shortened URL japan phone number list In addition to the compact information, using a URL shortener has another advantage: it allows you to measure who comes to your website via the QR code.
3. Make your results measurable
By using a URL shortener, you make the QR code measurable. It is of course interesting to know how often a QR code is scanned and which medium scored best in your QR campaign. Bit.ly, for example, supports these types of statistics with its shortened URLs. Make sure that when you use the same QR code on different communication expressions, create different short URLs. This ensures that you can measure the conversion of each communication expression.
Many designers and creatives find the QR code a monstrosity. Sometimes the QR code is printed very small in a magazine. But this makes the QR code difficult to scan. The minimum size on paper is 1.5 x 1.5 cm. Some cameras in phones can handle smaller QRs, but then you will not reach a large part of your target group. Please note that the size of your QR depends on the amount of 'information' you put in it. With 1.5 x 1.5 cm we use a short URL (link). The larger the URL, the more 'information' you put in the QR code and the larger the QR code becomes.
2. Don't use a large URL
Use a URL shortener and make your QR code smaller. The amount of information you put in a QR code makes it larger and more difficult to scan. To make a QR code easier and faster to scan, you need to use a URL shortener. For example, you can use Bit.ly or create your own URL shortener. You can read more tips about URL shortening in the article ' Everyone their own shortened URL japan phone number list In addition to the compact information, using a URL shortener has another advantage: it allows you to measure who comes to your website via the QR code.
3. Make your results measurable
By using a URL shortener, you make the QR code measurable. It is of course interesting to know how often a QR code is scanned and which medium scored best in your QR campaign. Bit.ly, for example, supports these types of statistics with its shortened URLs. Make sure that when you use the same QR code on different communication expressions, create different short URLs. This ensures that you can measure the conversion of each communication expression.