consumers more quickly and directly, and
Posted: Mon Dec 23, 2024 8:55 am
It covers major key business function modules such as sales management, channel management, marketing management, and service management. It can realize "direct sales + distribution integration" and "marketing service integration". It has strong connection capabilities and can connect the internal parts of brand enterprises, downstream distributors and agents, and end users. It can fundamentally solve the various problems encountered by the above-mentioned fast-moving consumer goods industry and realize the coordinated management and scientific operation of the business. 3. What functions and factors should be considered in the selection of fast-moving consumer goods industry? The fast-moving consumer goods industry has the consumption characteristics of "high frequency + repeat purchases".
It needs to perceive the end scenarios jamaica mobile number of visits, sales, fees, promotions, business, and stores. At the same time, in view of the above-mentioned industry business characteristics and pain points, the selection should revolve around the core business scenarios, not only focusing on the end consumers, but also continuing to exert efforts in multiple touch points such as channels, teams, marketing, and fee control. It is required to further explore new market growth points, such as focusing on comprehensively improving supply chain efficiency and continuously improving and innovating consumer experience.
In addition, it is also necessary to have strong connection capabilities to effectively solve the effective coordination and connection between brands, channel merchants, and end consumers, realize the end-to-end connection and integration of information flow, business flow, capital flow, bill flow, and logistics, and solve problems such as order coordination, channel purchase and sales synchronization, transparency supervision of market expenses, and real-time consumer feedback. (I) Functions that need to be considered Therefore, the following functions should be considered when selecting the FMCG industry: . Channel order management: realize digital management Order management is a crucial part of channel management.
It needs to perceive the end scenarios jamaica mobile number of visits, sales, fees, promotions, business, and stores. At the same time, in view of the above-mentioned industry business characteristics and pain points, the selection should revolve around the core business scenarios, not only focusing on the end consumers, but also continuing to exert efforts in multiple touch points such as channels, teams, marketing, and fee control. It is required to further explore new market growth points, such as focusing on comprehensively improving supply chain efficiency and continuously improving and innovating consumer experience.
In addition, it is also necessary to have strong connection capabilities to effectively solve the effective coordination and connection between brands, channel merchants, and end consumers, realize the end-to-end connection and integration of information flow, business flow, capital flow, bill flow, and logistics, and solve problems such as order coordination, channel purchase and sales synchronization, transparency supervision of market expenses, and real-time consumer feedback. (I) Functions that need to be considered Therefore, the following functions should be considered when selecting the FMCG industry: . Channel order management: realize digital management Order management is a crucial part of channel management.