“UNIDATA” – Unipost’s new direct marketing database management service

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With the new product, the company will offer a comprehensive service to small and medium-sized companies in their relational marketing campaigns.

Unipost, the largest private operator in the Spanish postal sector, has launched Unidata, a database rental and management service tailored to each company. With this new product, Unipost offers its clients a comprehensive service covering all phases of direct marketing, which is an advantage for all those companies that have to outsource this type of action.

Having an up-to-date database is essential for companies to be able to reach their audiences effectively and for direct marketing campaigns to be more profitable. The processing of this information is one of the most delicate aspects of relational marketing, as Spain is one of the countries with the strictest legislation regarding data protection. However, with the all country mobile number list launch of Unidata, companies will be able to forget about this aspect and trust Unipost with this key part of the success of their direct marketing campaigns. In this way, Unipost now offers a comprehensive service that covers all phases of the campaign.

With Unidata, any company can have databases adapted to its commercial needs, segmenting its mailings by sector of activity, province, turnover range or number of employees, in the case of mailings directed to companies. In the case of campaigns directed to individuals, the company can segment by sex, age or purchasing power of the potential customer. The databases offered by Unipost are updated quarterly in the case of individuals and annually in the case of companies.

The direct marketing services offered by Unipost are especially useful for companies that do not have enough staff to carry out campaigns with their own resources. Unipost is also characterized by providing a personalized service, tailored to the needs of each client.

In times of crisis, direct marketing has become one of the most effective tools for companies to communicate with their audiences. Spain is still behind the rest of the European Union countries when it comes to the use of this communication tool. While in our country there are about 120 mailings per person per year, that figure is 250 in the rest of Europe, which gives an idea of ​​the path that this communication channel has ahead of it.