Discover the most popular types of gamification

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Types of gamification, such as digital and analog, offer distinct approaches to engaging and motivating people in different contexts.

In this article, we will explore these two modalities, their unique characteristics, and how to choose the most appropriate one to maximize the impact on your company or educational institution.

What you will see in this article:

What is Gamification really?
Types of Gamification
What is the difference between analog gamification and digital gamification?
Advantages and disadvantages of each type of Gamification
What type of gamification fits your strategy?
How to adopt Gamification?
Discover now its features and the comparison between the models, to implement the one that best suits the needs of your company or educational institution. Let's go!


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What is Gamification really?
In short, gamification is the use of game elements in contexts that c-level contacts email list not limited to entertainment. Resources such as storytelling , scoring and rewards are adopted to transform tasks that could be tedious into dynamic, engaging and efficient actions.

While games are merely recreational and social activities, gamification aims to bring concrete results. The fun side of activities is used only as an incentive to perform certain tasks, especially those that have little engagement from participants, as games have elements that naturally arouse our motivation .

This method is being used worldwide in various sectors - such as health, security, marketing, education and even in the corporate environment -, as its dynamics are accessible and engaging to different groups of people, regardless of age group, gender, education and other segmentations.