Share of voice: What it is and how to measure it

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With countless channels for brand promotion, marketers face an overwhelming amount of data. To cut through the noise, focus on metrics that provide a clear picture of your brand’s position, like share of voice (SOV).

SOV illustrates your place in the market. It puts all of your other social media metrics into context so you can understand where your brand stands.

Is your brand present in relevant product conversations? Do people consider your company a leader in the industry? If not, you might have a problem with your brand’s share of voice.

But here’s a crucial point: It’s not about dominating every conversation. True pakistan mobile database SOV comes from strategically placing yourself in the discussions that resonate with your target audience and contribute meaningfully to an industry narrative. Think quality over quantity.

In this post, we explore this metric in depth and show you ways you can build up your share of voice on social media and other channels—the right way.

Bonus resource: Keep executives informed of the impact of your social strategy and position your brand’s share of voice with the right competitive context using Sprout’s social media scorecard template.