Digital in brand building

[fatimahislam]

The work that QUALÉ has ​​been doing to help build its clients' brands since 2009, using digital tools, points to an interesting path in the current context. The pain points revealed in the interviews are repeated, regardless of the type of business.

If on the one hand we build strong brands, to last, on the other hand everything changes all the time.

The questions from our clients, who vary in size and segment, do not differ in one aspect: how to build a strong brand, maintaining its appeal, in a constantly changing market.

Permanent change
We consider, in our work methodology at QUALÉ, that changes are basically of two types: conceptual and tool-based.

Changes in concept are structural, they can even affect the structure of the business and are therefore much more profound.

Tool changes are often additive in terms of opportunities for Italy telegram data using new technologies, such as the adoption of facial recognition payments , for example. With good team training or hiring a company specialized in this new type of service, it is possible to take a step back and get up to speed, quickly getting into the game.

Market in the pandemic
The pandemic has brought about changes of both concepts and tools. Companies that took the initiative and had the courage to rethink their old concepts with abandon, and were also quick to adopt new tools, are managing to turn things around and navigate this new reality with gains that were often not previously possible in stable markets.

Companies that froze and did not take any action are paying a high price for it. They need to review their actions as soon as possible.

There is no formula for success or magic for a company to grow or return to full revenue in this new market. What is required is serious work, planning, understanding of the new reality and knowledge of the tools to assist in marketing, whether doing business online or selling in physical markets.

Consumer experience
It is also important to highlight that an in-person experience is currently more valued by consumers, precisely because there is a greater risk in this type of exposure.

If the customer has to go out to have any face-to-face contact with the company, this is certainly a high-value transaction and a great opportunity for new business and engagement with the brand.