‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Posted: Wed Feb 19, 2025 10:34 am
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that.
The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
A stat call-out that reads 89% of consumers say brand social media impacts their holiday shopping decisions
Social has evolved into consumers’ favorite holiday marketing resource: a one-stop portugal mobile database destination for discovering gifts, finding the latest deals and seeking customer service. In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns.
Consumers use social media to discover holiday gifts
Consumer holiday spending is still subtly increasing despite inflation and an uncertain economy. This holiday season, US consumers alone are expected to spend up to $1.59 trillion, an increase of 3% YoY. But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion.
The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
A stat call-out that reads 89% of consumers say brand social media impacts their holiday shopping decisions
Social has evolved into consumers’ favorite holiday marketing resource: a one-stop portugal mobile database destination for discovering gifts, finding the latest deals and seeking customer service. In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns.
Consumers use social media to discover holiday gifts
Consumer holiday spending is still subtly increasing despite inflation and an uncertain economy. This holiday season, US consumers alone are expected to spend up to $1.59 trillion, an increase of 3% YoY. But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion.