Sprout’s product strategy for 2025 and beyond
Posted: Wed Feb 19, 2025 10:46 am
Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference.
When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses to meeting the needs of enterprise customers. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities.
Our task was made more complex by a particularly strategic (and demanding) enterprise senegal mobile database customer we were at risk of losing. They pushed us to come up with highly advanced capabilities and more intuitive experiences to meet their business requirements. If we had stuck with our status quo roadmap and product development processes, they would have churned. Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions.
A quote from Erika Trautman, Sprout Social's CPO, that reads: "Customers that hold you to a remarkably high standard are a product team's greatest gift."
Customers that hold you to a remarkably high standard are a product team’s greatest gift. Innovation comes from rising to the occasion and employing true empathy. Often, when you meet the most advanced organization’s needs (elegantly and with simplicity), all your customers benefit.
Meeting with customers and understanding their goals is my favorite part of the work I do, and what I’m most passionate about in my new role as Sprout Social’s Chief Product Officer. As we map out Sprout’s continuous evolution, we are focused on providing an even more effortless and cohesive user experience. Here’s an overview of a few of our key areas of focus and the customer insights that inspire them.
When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses to meeting the needs of enterprise customers. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities.
Our task was made more complex by a particularly strategic (and demanding) enterprise senegal mobile database customer we were at risk of losing. They pushed us to come up with highly advanced capabilities and more intuitive experiences to meet their business requirements. If we had stuck with our status quo roadmap and product development processes, they would have churned. Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions.
A quote from Erika Trautman, Sprout Social's CPO, that reads: "Customers that hold you to a remarkably high standard are a product team's greatest gift."
Customers that hold you to a remarkably high standard are a product team’s greatest gift. Innovation comes from rising to the occasion and employing true empathy. Often, when you meet the most advanced organization’s needs (elegantly and with simplicity), all your customers benefit.
Meeting with customers and understanding their goals is my favorite part of the work I do, and what I’m most passionate about in my new role as Sprout Social’s Chief Product Officer. As we map out Sprout’s continuous evolution, we are focused on providing an even more effortless and cohesive user experience. Here’s an overview of a few of our key areas of focus and the customer insights that inspire them.