Why should you do a Facebook competitive analysis?

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Conducting a Facebook competitor analysis involves reporting on key brand growth and engagement metrics for your brand and its rivals. It also requires a closer look at your competitors’ posting habits, content formats and how their audience engages with their posts. Your team can use this social data to set a baseline for audience growth, publishing and engagement goals.

These findings can help you define what it means to offer superior content and service on social media, increasing the business impact of your presence on the network.


When conducting a social media competitive analysis, make Facebook your top singapore mobile database priority. According to Sprout’s 2024 Social Media Content Strategy Report, 83% of social users have a Facebook profile, and nearly half (44%) interact with brand content on the network at least once a day.

All of these little interactions compounded over time make Facebook a goldmine of strategic insights. If that’s not enough, here are some other reasons to consider.

Routine Facebook competitive analysis help teams establish more relevant KPIs, identify content gaps and create better content for their followers. They also help brands understand the strength of their customer service efforts and learn from competitor strategies.
Establish more relevant KPIs
Competitive benchmarking on Facebook can take the guesswork out of goal setting.

For example, say you’re trying to set a new engagement goal. Looking at your historical data can help you set an achievable target, but without competitive insights, you risk setting goals that aren’t in line with industry standards.