Opportunities for non-profit organisations with Gamification
Posted: Mon Dec 23, 2024 9:28 am
We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia. Building on the findings of consumer research regarding brand recall and associations, as well as the psychology of gaming, we identify processes through which gamification can generate “process-related effect” which can lead to favourable associations, longer engagement and increased loyalty.
Included: Google Slide Show Gamification CRM greece phone numbers Case Management Australian Non-Profit Market. CRM eCRM mCRM Case Management Cloud Solution please click here to jump to the Slide Show.
Gamification is a topic that has garnered a lot of attention from both the business press and in academic research recently. Although the specifics of what precisely the term encompasses are still in flux, it is generally understood to be the application of a game structured around an activity or a set of behaviours where previously, there were none. In this article, we will explore gamification, CRM Case Management and the unique opportunities the game structure creates for non-profit organisations in Australia. Based on existing research regarding the psychological states associated with game-playing, and the process-generated context affects generated by the in-game experience, we generate hypotheses on the value that gamification can provide to message-driven organisations.
Included: Google Slide Show Gamification CRM greece phone numbers Case Management Australian Non-Profit Market. CRM eCRM mCRM Case Management Cloud Solution please click here to jump to the Slide Show.
Gamification is a topic that has garnered a lot of attention from both the business press and in academic research recently. Although the specifics of what precisely the term encompasses are still in flux, it is generally understood to be the application of a game structured around an activity or a set of behaviours where previously, there were none. In this article, we will explore gamification, CRM Case Management and the unique opportunities the game structure creates for non-profit organisations in Australia. Based on existing research regarding the psychological states associated with game-playing, and the process-generated context affects generated by the in-game experience, we generate hypotheses on the value that gamification can provide to message-driven organisations.