That’s customer service
Posted: Thu Feb 20, 2025 4:28 am
Now imagine the same situation. You respond to the customer in the same way — offer an apology, investigate the problem, and offer a refund. However, you also take the initiative to recommend the following solution:
Send the toy again, make it look like it came from the North Pole, and include a note from Santa explaining why the gift didn’t arrive in time. You don’t have to do any of these things, but this kind of proactive service is what defines customer care.
That’s customer care.
Two people in an office putting together a package to send out
How does customer care drive revenue?
Quality customer care incentivizes your audience to buy from your company. A recent honduras mobile database Webhelp survey found that customers who recall an emotional connection to brands would:
Pay slightly more for their products/services (54%)
Recommend a brand (63%)
Be more loyal to the brand as a result of the emotional connection with that brand (66%)2
Here’s a breakdown of how customer care translates into revenue.
Send the toy again, make it look like it came from the North Pole, and include a note from Santa explaining why the gift didn’t arrive in time. You don’t have to do any of these things, but this kind of proactive service is what defines customer care.
That’s customer care.
Two people in an office putting together a package to send out
How does customer care drive revenue?
Quality customer care incentivizes your audience to buy from your company. A recent honduras mobile database Webhelp survey found that customers who recall an emotional connection to brands would:
Pay slightly more for their products/services (54%)
Recommend a brand (63%)
Be more loyal to the brand as a result of the emotional connection with that brand (66%)2
Here’s a breakdown of how customer care translates into revenue.