The 8 best ways to collect email addresses through a website
Posted: Mon Dec 23, 2024 9:35 am
Are you wondering what the best tactic is for collecting email addresses so you can send a newsletter? How to collect user email addresses through your own website? Why do some tactics work better and others give poor results? How to entice website visitors to leave their email?
Research has shown that sending newsletters is one of the best marketing activities. Addressing a user directly who is interested in your services/products significantly increases user engagement – which leads to increased purchases and business growth.
However, in order to send a newsletter – you first need to collect email addresses from potential clients . This can be done through various channels, but the most popular method is certainly collecting emails through your own website. Many business owners struggle with collecting email addresses because they are not familiar with how this part of marketing works.
In the following article, we reveal the 8 best ways to 'force' website visitors to leave their email address for further contact. Here's how to harness the potential of your website:
Landing page
Globally, a landing page is nothing more than another separate page on your website. What differentiates the landing page from other pages is that it was created with the purpose of converting visitors into clients . This is solved in such a way that everything that could distract the user's attention is eliminated, and that same user is led to do exactly the action we want.
Well-designed landing pages focus on user benefits, and their success rates can exceed 40 percent . Specifically, you can entice every third website visitor to leave their email address – so you can send them a newsletter.
Form within the article to collect email addresses
If you create quality articles for the blog section of your website, then you can really profit from it. Namely, adding a form for collecting email addresses within the articles itself proved to be one of the most successful methods of collecting emails.
In order to increase the chances of the user leaving their email in that form, it is important that the subject of the form is related to the subject of the article . Through the specified form, offer the website visitor some additional benefit (eg downloading additional instructions or a work form that he can fill out) and he will be happy to leave his email address.
Call to action of limited duration
If you sell something through your website, you can offer users a discount if they decide to leave their email address . Granted, when making a purchase, users will still have to leave their email address, but you need to make it clear to them that they agree to receive further offers by email or not.
A great tactic for collecting more and better email addresses is definitely limiting the offer. For example, a user will be more likely to buy a product if it is highlighted on the web store that there are only 2 pieces of that product america phone number sample left. You can also limit the offer by adding a timer that will count down the time – and when users realize that they don't have much time left, they will leave their email address in order to receive some benefit.
Menu button
Generally speaking, a portion of website visitors will sooner or later use the menu to get to where they want to go as quickly as possible. Many marketers prefer to place a call-to-action button within the menu itself.
Unlike the other options in the menu, the call to action should be highlighted in a color and should be different from the other options. By clicking on this button, the user should be taken either to a landing page for a product/service or simply to a page where they can leave their email address to receive a gift, book, or whatever.
Collection of email addresses with the Welcome Mat option
Welcome Mat has been extremely popular in the world in recent years, and it is actually a kind of pop-up window, or part of the page that appears at the top of the content. Thanks to tools and plugins for the website for collecting emails, adding a Welcome Mat window is extremely easy. With just a few clicks, you will have a plugin at the top of your website that will be used to collect email addresses.
The specific feature of the Welcome Mat window is that it opens at the top of the web page and covers the entire surface of the home screen . However, by scrolling down, the window disappears, and the user can continue to surf the content they are interested in. Because it focuses all attention on a single action, the Welcome Mat window has a very good conversion.
Classic Pop-up for collecting email addresses
Although most people find pop-ups extremely annoying, they still prove to be a good tactic for collecting email addresses. This type of window is very easy to set up via website plugins in just a few clicks, and the great thing is that you can focus the user's attention on a single action - leaving an email.
However, when a pop-up window opens, a huge number of users will first look for the little 'x' to turn off the distraction. Data shows that a carefully chosen pop-up window can lead to a conversion rate of as much as 10 percent, which is not a negligible figure.
Call-to-action on the home page
Depending on the structure of your website, it will occasionally happen that users click on a link in the menu to get to the homepage. The homepage provides a wealth of options and should focus on the best content you can offer a user. In addition to links to the most popular content, you should also incorporate the ability to sign up for a newsletter .
Highlight one part of the cover in a different color and write a short, enticing message in it. Below that, place an email input field and, of course, a confirmation button. In a nutshell, such a fairly basic element should bring some conversation. Given that it doesn't disrupt the look of the page and doesn't take much time to set up, be sure to embed it on your website.
Option in the comments to receive the newsletter
If you allow your website visitors to comment on content, then you can use an interesting tactic to collect email addresses. Namely, when commenting, the user is usually required to leave their email address, and if they already enter an email address, they can choose to receive news from the website directly to their email inbox .
All you have to do is add a little checkbox and ask the user if they want to receive new great content from the website directly to their email. If they tick it, you've got a new newsletter subscriber – no hassle at all.
Conclusion
Collecting email addresses through your own website can be an extremely creative task. Namely, there are probably a thousand different ways and places to collect email addresses , and it's up to you to test which tactic works best. The above methods of collecting email addresses have proven to be great in practice and bring a large number of conversions. However, every website is a story in itself, so you need to research what is best for you.
If you're not sure how to research this and which email collection tactic to choose – we're here to help. All you need to do is fill out the fields below this test and our marketing experts will help you build a successful business .
Research has shown that sending newsletters is one of the best marketing activities. Addressing a user directly who is interested in your services/products significantly increases user engagement – which leads to increased purchases and business growth.
However, in order to send a newsletter – you first need to collect email addresses from potential clients . This can be done through various channels, but the most popular method is certainly collecting emails through your own website. Many business owners struggle with collecting email addresses because they are not familiar with how this part of marketing works.
In the following article, we reveal the 8 best ways to 'force' website visitors to leave their email address for further contact. Here's how to harness the potential of your website:
Landing page
Globally, a landing page is nothing more than another separate page on your website. What differentiates the landing page from other pages is that it was created with the purpose of converting visitors into clients . This is solved in such a way that everything that could distract the user's attention is eliminated, and that same user is led to do exactly the action we want.
Well-designed landing pages focus on user benefits, and their success rates can exceed 40 percent . Specifically, you can entice every third website visitor to leave their email address – so you can send them a newsletter.
Form within the article to collect email addresses
If you create quality articles for the blog section of your website, then you can really profit from it. Namely, adding a form for collecting email addresses within the articles itself proved to be one of the most successful methods of collecting emails.
In order to increase the chances of the user leaving their email in that form, it is important that the subject of the form is related to the subject of the article . Through the specified form, offer the website visitor some additional benefit (eg downloading additional instructions or a work form that he can fill out) and he will be happy to leave his email address.
Call to action of limited duration
If you sell something through your website, you can offer users a discount if they decide to leave their email address . Granted, when making a purchase, users will still have to leave their email address, but you need to make it clear to them that they agree to receive further offers by email or not.
A great tactic for collecting more and better email addresses is definitely limiting the offer. For example, a user will be more likely to buy a product if it is highlighted on the web store that there are only 2 pieces of that product america phone number sample left. You can also limit the offer by adding a timer that will count down the time – and when users realize that they don't have much time left, they will leave their email address in order to receive some benefit.
Menu button
Generally speaking, a portion of website visitors will sooner or later use the menu to get to where they want to go as quickly as possible. Many marketers prefer to place a call-to-action button within the menu itself.
Unlike the other options in the menu, the call to action should be highlighted in a color and should be different from the other options. By clicking on this button, the user should be taken either to a landing page for a product/service or simply to a page where they can leave their email address to receive a gift, book, or whatever.
Collection of email addresses with the Welcome Mat option
Welcome Mat has been extremely popular in the world in recent years, and it is actually a kind of pop-up window, or part of the page that appears at the top of the content. Thanks to tools and plugins for the website for collecting emails, adding a Welcome Mat window is extremely easy. With just a few clicks, you will have a plugin at the top of your website that will be used to collect email addresses.
The specific feature of the Welcome Mat window is that it opens at the top of the web page and covers the entire surface of the home screen . However, by scrolling down, the window disappears, and the user can continue to surf the content they are interested in. Because it focuses all attention on a single action, the Welcome Mat window has a very good conversion.
Classic Pop-up for collecting email addresses
Although most people find pop-ups extremely annoying, they still prove to be a good tactic for collecting email addresses. This type of window is very easy to set up via website plugins in just a few clicks, and the great thing is that you can focus the user's attention on a single action - leaving an email.
However, when a pop-up window opens, a huge number of users will first look for the little 'x' to turn off the distraction. Data shows that a carefully chosen pop-up window can lead to a conversion rate of as much as 10 percent, which is not a negligible figure.
Call-to-action on the home page
Depending on the structure of your website, it will occasionally happen that users click on a link in the menu to get to the homepage. The homepage provides a wealth of options and should focus on the best content you can offer a user. In addition to links to the most popular content, you should also incorporate the ability to sign up for a newsletter .
Highlight one part of the cover in a different color and write a short, enticing message in it. Below that, place an email input field and, of course, a confirmation button. In a nutshell, such a fairly basic element should bring some conversation. Given that it doesn't disrupt the look of the page and doesn't take much time to set up, be sure to embed it on your website.
Option in the comments to receive the newsletter
If you allow your website visitors to comment on content, then you can use an interesting tactic to collect email addresses. Namely, when commenting, the user is usually required to leave their email address, and if they already enter an email address, they can choose to receive news from the website directly to their email inbox .
All you have to do is add a little checkbox and ask the user if they want to receive new great content from the website directly to their email. If they tick it, you've got a new newsletter subscriber – no hassle at all.
Conclusion
Collecting email addresses through your own website can be an extremely creative task. Namely, there are probably a thousand different ways and places to collect email addresses , and it's up to you to test which tactic works best. The above methods of collecting email addresses have proven to be great in practice and bring a large number of conversions. However, every website is a story in itself, so you need to research what is best for you.
If you're not sure how to research this and which email collection tactic to choose – we're here to help. All you need to do is fill out the fields below this test and our marketing experts will help you build a successful business .