Video Marketing Strategies on Youtube for Businesses
Alicia Ro December 9, 2022
Having a YouTube channel and making videos can greatly benefit any company. Vilma Núñez, a leading expert in online marketing, tells you the advantages of being on this social network, how to get the most out of it and what kind of content you can create.
Video Marketing for Youtube
The students and teachers of Aula CM have been lucky enough to have Vilma Núñez at our annual #UpdateClass . Among many other things, Vilma has given us good advice for the marketing and content strategy on YouTube for any brand. The talk has been divided into four main sections:
Youtube Advantages1. Advantages of Youtube for a brand
Youtube is a very useful platform that any company can use to:
Improve your positioning , because it is from Google.
Types of Youtube Videos2. Types of videos for YouTube
The type of content you can create for YouTube depends on mobile database uae goals you pursue and what you want to convey:
If you want to inspire , you should make tutorials, recipes, testimonials, motion videos…
If you want to educate , you can give tips, advice, recommendations, product demonstrations, do free video courses, hangouts and live webinars…
If your company is looking to entertain , in your videos you can talk about trends, comedy, thematic campaigns, collaborations with others... If you go to youtube.com/trends you can see all the current trends on YouTube by country.
Youtube Videos Tricks3. Tricks to optimize your YouTube channel
Anyone can create a channel on YouTube, just like on any other social network, but channels need to be highly optimized. Here are some tips to help you optimize your channel and take advantage of all the possibilities offered by the platform:
The avatar
The profile photo that appears on your YouTube channel is automatically the same as the one you have on Google+.
The header image
You can use it for promos. If your brand has an upcoming launch, you can use this header photo to generate excitement.
The teaser video
Almost no channel has it activated and it is a very effective tool. It is a trailer that appears prominently at the top and is seen by all users who visit your channel for the first time. That is, for all the people who do not follow you, you can have a mini video that serves to encourage them to subscribe. In this video, you can tell people what they will get if they follow you or what your brand does. To activate it, you have to go to the tab that says “For new visitors” and click on the pencil icon that appears on the right (as you can see in the image ???).