Is Cold Email Spam Even Legal?
Posted: Thu Feb 20, 2025 9:56 am
Can you really afford to skip this chapter?
Learn the two definitions of spam and which one you should listen for when sending cold emails, how B2C can still benefit from sending cold emails, and reframe your mindset on what cold emailing is really for.
Is cold email spam?
Spam has two definitions.
If you ask the law, you'll get a different answer depending on the country the email is being sent from/to and a list of strict rules. For example, the CAN-SPAM Act stipulates that it's not spam if you add your physical address, a means to unsubscribe, and track a bunch of other things.
But if you ask anyone else, you'll get a very simple answer: spam is any unwanted email.
From my perspective, spam email is only spam if bahrain mobile database someone hits the SPAM button.
Cold emails vary and not all of them can be called spam.
Imagine one day you receive an unexpected email from your favorite industry conference asking if you would be interested in being their keynote speaker.
Technically, it would be an unsolicited email, and for some people it would be spam. However, chances are you'd be happy to receive it.
What if they broke the law by omitting their physical address? Would you mark them as spam? Of course not.
So, we can all agree that cold email does not necessarily equal spam.
Cold email is like a stranger who greets you on the street. It's natural to be skeptical and treat it with more caution, but that doesn't mean there aren't good intentions behind it.
Learn the two definitions of spam and which one you should listen for when sending cold emails, how B2C can still benefit from sending cold emails, and reframe your mindset on what cold emailing is really for.
Is cold email spam?
Spam has two definitions.
If you ask the law, you'll get a different answer depending on the country the email is being sent from/to and a list of strict rules. For example, the CAN-SPAM Act stipulates that it's not spam if you add your physical address, a means to unsubscribe, and track a bunch of other things.
But if you ask anyone else, you'll get a very simple answer: spam is any unwanted email.
From my perspective, spam email is only spam if bahrain mobile database someone hits the SPAM button.
Cold emails vary and not all of them can be called spam.
Imagine one day you receive an unexpected email from your favorite industry conference asking if you would be interested in being their keynote speaker.
Technically, it would be an unsolicited email, and for some people it would be spam. However, chances are you'd be happy to receive it.
What if they broke the law by omitting their physical address? Would you mark them as spam? Of course not.
So, we can all agree that cold email does not necessarily equal spam.
Cold email is like a stranger who greets you on the street. It's natural to be skeptical and treat it with more caution, but that doesn't mean there aren't good intentions behind it.