The success of product-led marketing can be measured by a variety of metrics. Some of the most important metrics to track are:
Customer Lifetime Value (LTV)
Measure Customer Lifetime Value (LTV) to estimate the total revenue a customer has generated over their lifetime.
Related: Learn how to calculate the Customer Life Cycle Value in your company
This will help you calculate the value your customers bring to your business. Additionally, you can use this metric to identify and prioritize customer segments for future marketing and sales efforts.
Natural Rate of Growth (NRG)
NRG is a metric that will help you identify where most of your users are coming from. Once you know that you can allocate your marketing budget to double down on the channels that are working for you.
Customer Acquisition Cost (CAC)
It’s essential that you understand the cost of colombia mobile database acquiring a new customer. CAC will provide you with measurable insights into the efficiency and effectiveness of your customer acquisition strategies, allowing you to grow your customer base with informed decisions.
Learn more: How to reduce customer acquisition costs in your company
Conversion Rate
Conversion rate measures the number of users who take a desired action, such as making a purchase or filling out a form on your website or app.
For continued success, B2C as well as B2B companies must always keep an eye on their conversion rates.
Churn Rate
Churn rate, also known as attrition rate, is the rate at which customers stop doing business with a company over a given period of time.