To get the most out of your sales team, it’s crucial to know which KPIs and metrics to track. As well as why these metrics matter .
So, we’ve listed the main Sales KPIs tracked by companies so you can see what works best. However, formulate your list according to your business goals and needs.
1) Opportunity Conversion Ranking
Objective: measure the proportion of leads that convert into qualified opportunities.
Not all leads are qualified, so measuring how many leads turn into real opportunities allows you to check the effectiveness of different lead generation activities .
2) Opportunities for sales conversion rate
Objective: Track the proportion of opportunities that convert to orders.
Measuring how many opportunities your sales team converts into honduras mobile database actual orders helps you identify areas for improvement. This ensures your team’s productivity and effectiveness.
3) Length of your sales cycle
Objective: understand the amount of time invested in each lead until its conversion.
By tracking the number of days it takes for a lead to convert, your sales team can look for areas to improve the productivity of your sales funnel .
Additionally, you will be able to identify and understand which sales reps are experiencing longer cycles compared to others.
4) Sales activity
Objective: Monitor the volume of calls, meetings or emails made each month.
By tracking sales activity, you can see whether reps are putting enough effort into the right activities to hit their goals.
Sales KPIs can be further classified as follows:
If the call was answered,
Time spent on call,
Whether the email was opened or replied to
Meetings/presentations held with the lead.
5) Estimated sales pipeline value
Objective: Understand the estimated total value of current opportunities.
By regularly reviewing the total value of individual pipelines, your company can identify potential gaps in achieving goals.
This makes it easier to create action plans to ensure this happens.