SWOT Analysis Restaurant Example
Posted: Mon Dec 23, 2024 10:07 am
Let's look at this example of a SWOT analysis for a restaurant and to do so we will complete each quadrant of those we have already seen.
Juan is thinking about starting a restaurant business. He has been vegan for 8 years and has discovered that there are not many options for restaurants with this profile in Madrid, so he has decided to open one: The Vegan Way.
This could be your restaurant's SWOT:
SWOT analysis example restaurant
Strengths
All their dishes are vegan friendly.
Every Thursday they offer open cooking workshops with experts in macrobiotic nutrition.
The head chef lived in Okinawa and has mobile number directory with name and address experience in this type of food.
Menus different from those of its competitors.
Children's menus.
Customers can place orders via WhatsApp.
Weaknesses
Threats
Opportunities
SWOT Analysis Hotel Example:
Let's now look at a hypothetical SWOT analysis of a hotel. Hotels, whether small or large, are very common businesses when it comes to thinking about entrepreneurship. Many people are encouraged to set up accommodation companies, so this type of SWOT is quite common. Let's look at the example:
Bea and María have teamed up to create a hotel in Seville to take advantage of all the tourism that moves through this city. Both are big fans of technology and minimalism as a design approach. The hotel reflects some of these values.
This could be your hotel's SWOT:
Strengths
The website provides a very good user experience.
In this area this hotel concept is unusual.
Pioneer in supporting social causes.
Reasonable quality/price ratio.
Very comprehensive range of services.
Friendly and attentive staff to the customer.
Weaknesses
Threats
Opportunities
SWOT analysis booksBooks about Marketing Plan
A single article won't be of much use if you really want to do an in-depth SWOT analysis. However, most marketing plan books contain a chapter dedicated to this topic.
For this reason, and respecting the work of specialized authors, I recommend some titles where you can find material on this topic:
Strategic Management of the Company. Theory and Applications.
Authors: Luis A. Guerras Martín and José E. Navas López
Publisher: Thomson
Your business model.
Authors: Alexander Osterwalder, Yves Pigneur and Timothy Clark.
Publisher: Deusto
Master in Marketing: Everything you need to know about strategic, tactical and operational marketing.
Author: Lorenzo Iniesta
Publisher: Gestión 2000
Designing the Value Proposition: How to Create the Products and Services Your Customers Are Waiting For.
Authors: Alexander Osterwalder, Yves Pigneur, Alan Smith and Gregory Bernarda
Publisher: Deusto
Do you have any books you've been looking for that we can add to this list? Leave the title in the comments.
Juan is thinking about starting a restaurant business. He has been vegan for 8 years and has discovered that there are not many options for restaurants with this profile in Madrid, so he has decided to open one: The Vegan Way.
This could be your restaurant's SWOT:
SWOT analysis example restaurant
Strengths
All their dishes are vegan friendly.
Every Thursday they offer open cooking workshops with experts in macrobiotic nutrition.
The head chef lived in Okinawa and has mobile number directory with name and address experience in this type of food.
Menus different from those of its competitors.
Children's menus.
Customers can place orders via WhatsApp.
Weaknesses
Threats
Opportunities
SWOT Analysis Hotel Example:
Let's now look at a hypothetical SWOT analysis of a hotel. Hotels, whether small or large, are very common businesses when it comes to thinking about entrepreneurship. Many people are encouraged to set up accommodation companies, so this type of SWOT is quite common. Let's look at the example:
Bea and María have teamed up to create a hotel in Seville to take advantage of all the tourism that moves through this city. Both are big fans of technology and minimalism as a design approach. The hotel reflects some of these values.
This could be your hotel's SWOT:
Strengths
The website provides a very good user experience.
In this area this hotel concept is unusual.
Pioneer in supporting social causes.
Reasonable quality/price ratio.
Very comprehensive range of services.
Friendly and attentive staff to the customer.
Weaknesses
Threats
Opportunities
SWOT analysis booksBooks about Marketing Plan
A single article won't be of much use if you really want to do an in-depth SWOT analysis. However, most marketing plan books contain a chapter dedicated to this topic.
For this reason, and respecting the work of specialized authors, I recommend some titles where you can find material on this topic:
Strategic Management of the Company. Theory and Applications.
Authors: Luis A. Guerras Martín and José E. Navas López
Publisher: Thomson
Your business model.
Authors: Alexander Osterwalder, Yves Pigneur and Timothy Clark.
Publisher: Deusto
Master in Marketing: Everything you need to know about strategic, tactical and operational marketing.
Author: Lorenzo Iniesta
Publisher: Gestión 2000
Designing the Value Proposition: How to Create the Products and Services Your Customers Are Waiting For.
Authors: Alexander Osterwalder, Yves Pigneur, Alan Smith and Gregory Bernarda
Publisher: Deusto
Do you have any books you've been looking for that we can add to this list? Leave the title in the comments.