How COVID-19 has reshaped today’s digital marketing
Posted: Sat Feb 22, 2025 6:32 am
We know that COVID-19 favors digital strategies. But that doesn't mean it hasn't also impacted the way companies conduct their actions today.
After all, the pandemic threw the world into a tailspin last year. It required entire industries to adapt faster than ever to keep up with consumer needs. All while their teams worked from home. With businesses navigating uncertain circumstances.
As such, the changes that followed impacted the entire marketing landscape, from the average customer journey to peak media consumption.
To understand what your company should do from now on, you also need to understand the new digital marketing landscape. That’s why our experts have listed some of the most impactful changes we’ve seen. In addition, you’ll also find some tips on how companies can move forward with these trends.
Customer priorities changed
Brand loyalty, once-comfortable routines, and purchasing preferences were disrupted in March 2020.
Because as consumers’ shopping habits adapted to pandemic safety measures, an entirely new set of priorities also emerged.
The speed of this disruption has meant that most customers have czech republic mobile database had to establish new purchasing habits from scratch. It has also created opportunities for brands to show their human side in times of crisis.
While COVID-19 has been a positive step towards digital strategies, it has also created new demands. Customers now expect more from their implicit social contract with brands and companies.
More and more customers now say they prefer to buy from “companies that prioritize customer and employee safety.” The vast majority say they prefer brands that can clearly explain “how they are being helpful” on the long road to post-pandemic recovery.
The reasoning behind these positions is simple: customers want to see brands move away from exploitative self-promotion and focus on those that are more humane in their messaging.
Streaming is stronger than ever
The combination of social isolation and the increase in streaming options has brought about new models of content consumption. Between March and June 2020, many cable service companies opened their signals.
The justification was to offer entertainment and information to a population limited to the walls of their homes. However, we cannot deny that competition with streaming services, such as Netflix, Disney + and Amazon Prime, also boosted this.
Currently, the number of streaming consumers continues to be on an upward trajectory . This has driven efforts and investments into the unique opportunities offered by CTV (Connected TV) advertising.
After all, the pandemic threw the world into a tailspin last year. It required entire industries to adapt faster than ever to keep up with consumer needs. All while their teams worked from home. With businesses navigating uncertain circumstances.
As such, the changes that followed impacted the entire marketing landscape, from the average customer journey to peak media consumption.
To understand what your company should do from now on, you also need to understand the new digital marketing landscape. That’s why our experts have listed some of the most impactful changes we’ve seen. In addition, you’ll also find some tips on how companies can move forward with these trends.
Customer priorities changed
Brand loyalty, once-comfortable routines, and purchasing preferences were disrupted in March 2020.
Because as consumers’ shopping habits adapted to pandemic safety measures, an entirely new set of priorities also emerged.
The speed of this disruption has meant that most customers have czech republic mobile database had to establish new purchasing habits from scratch. It has also created opportunities for brands to show their human side in times of crisis.
While COVID-19 has been a positive step towards digital strategies, it has also created new demands. Customers now expect more from their implicit social contract with brands and companies.
More and more customers now say they prefer to buy from “companies that prioritize customer and employee safety.” The vast majority say they prefer brands that can clearly explain “how they are being helpful” on the long road to post-pandemic recovery.
The reasoning behind these positions is simple: customers want to see brands move away from exploitative self-promotion and focus on those that are more humane in their messaging.
Streaming is stronger than ever
The combination of social isolation and the increase in streaming options has brought about new models of content consumption. Between March and June 2020, many cable service companies opened their signals.
The justification was to offer entertainment and information to a population limited to the walls of their homes. However, we cannot deny that competition with streaming services, such as Netflix, Disney + and Amazon Prime, also boosted this.
Currently, the number of streaming consumers continues to be on an upward trajectory . This has driven efforts and investments into the unique opportunities offered by CTV (Connected TV) advertising.