It doesn't matter if the economy is booming or unstable: knowing how to reduce costs is always one of the main concerns of every company.
And one of the biggest sources of costs is customer acquisition. And your company may be wasting money on marketing strategies that don’t reach your real target audience.
So check out this article and see how to reduce customer acquisition costs and optimize your investments this year.
Customer Acquisition Costs
Customer Acquisition Cost (CAC) refers to the volume of investments your company makes to acquire customers.
The calculation can be done as follows – see this hypothetical example below:
Your company invested R$1,000 in its marketing strategies and obtained 10 new customers in return. Then just divide one by the other – each customer cost R$100.
However, it is important to remember that this total amount oman mobile database includes several other costs. And when a company invests in acquiring the wrong audience, this entire budget can go down the drain. See below what should also be considered in this calculation:
Workforce: marketing analysts, salespeople, leaders and all the professionals needed to win over customers.
Advertising material: the production of banners, Facebook and Google Ads ads , institutional videos and other materials are part of any marketing strategy – and the cost of customer acquisition.
Time: This is the most precious cost, as it is irrecoverable. In general, companies spend time developing marketing and sales strategies, training teams, serving prospects, among other activities.
How to reduce costs? Qualifying leads
When you do the math above, it becomes clear how important it is to qualify leads . This way, your company focuses on those who might actually be interested in your product/service.
Qualifying leads means establishing priorities, as not all leads will become customers. That's why it's necessary to establish lead scoring , which will allow you to focus on those with the most potential. And those that will provide better value for your investment.